News
New Business Development Manager at Caple
Multi-award winning appliance
specialist, Caple, has appointed Nicola Calver as its new business development manager (BDM) across
three counties in East
Anglia - Suffolk, Norfolk and Essex - and East London.
Ms Calver was a kitchen and sales 10
design consultant before joining Caple. In her new role, she will be responsible for
promoting and selling Caple’s
comprehensive portfolio of appliances, sinks and taps, kitchen and bedroom furniture to retailers.
Ms Calver said: “I feel extremely
honoured to be working with the Caple brand. I am looking forward to building strong relationships – existing and new – within these areas. I look forward to helping customers gain the best possible results from their business with us.” Caple managing director, Danny Lay,
added: “I’m delighted to have Nicola Calver join our team as our new BDM for East Anglia and East London. We expect her experience as a kitchen sales and design consultant will stand her in good stead for this role.”
The things we do in our living rooms
The living room has replaced the kitchen as the heart of UK homes, but we’re not relaxing on three-piece suites anymore, and now we’re working in this space too. Last month, John Lewis & Partners published
a report entitled ‘The Things We Do In Our Living Rooms (and the things we wish we didn’t)’, which revealed how we live in our living rooms is changing, what we call this communal space at the heart of British homes, and what consumers are buying and no longer buying to furnish it. Insight from over 3,000 shoppers revealed that over half of those asked spend the most time in this room.
While TV remains the main activity, said 96 per
cent of those surveyed, having done so in the past month, this room now has more purposes than ever before. Research uncovered a list of 25 activities which shoppers had done in their living rooms in the past month, which included: sleeping (68 per cent), entertaining (63 per cent),
ironing (27 per cent),
working (19 per cent), exercising (12 per cent), and making cocktails (fi ve per cent). Pip Prinsloo, Partner and Head of Design for
Home commented: “We’re wanting more from our living rooms than ever before and the changes in how we live are strikingly visible in this space. From refl ecting our personalities, being a space to work,
exercise and much more our living rooms have never been quite so alive, fl exible and unique.”
What we call this room It’s a room with many purposes and almost as many names – ‘living room’, ‘sitting room’ or ‘lounge’. Despite TV watching being the activity nearly all of us do in this space, only one per cent of those asked call it the ‘TV room’, and just as few call it the ‘drawing room’.
What we want to do less of Everyone the retailer asked in its survey had one living room habit they wanted to change. Two-fi fths want to eat less on their laps, or while watching TV. Nearly one fi fth want to do less ironing in their living rooms. One in seven want it to be used less as a playroom and one in 10 wish they watched less TV.
Living room installation At its fl agship store on Oxford Street, London, John Lewis & Partners has created an interactive installation called ‘In Residence With…’
which showcases
fi ve different living room spaces. Five experts at the company (Director of The Geffrye Museum of
the
Home, Sonia Solicari, Artist Morag Myerscough, TV Presenter, AJ Odudu, Editor of Happy News, Emily Coxhead and John Lewis Partner and Home Design Stylist, Jacqueline Dalgarno) each added their unique touch to one of the fi ve living rooms and hosted a series of events and workshops throughout March.
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