Advertisement Feature MDA DESIGNS


The MDA way


Based in West London, MDA Des igns was formed in 2011 by Martyn Allen and Daran Salimian. The pair have been in the industry for over 20 years and having been in the industry since the prominence of CRT TVs to the latest OLED. They have experienced all the major market innovations and everything in between. Here, they tell us more.


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tarting from a handful of products we had faith in, these quickly became hugely popular and we were soon expanding our


range, which is nearing 100 models now. We initially spent time on getting ‘our house in order’ and setting a strong foundation for our brand. From our earliest days we felt we could only comfortably supply a handful of retailers but now we feel there is a bigger opportunity to supply a much broader range of retailers. With a rapidly-expanding product range, we


have a lot to offer. We carry a large inventory of all stocks and we also invest in spares stocks so we can quickly and with least inconvenience rectify any aftersales issues that do arise. We have gained a strong reputation of providing our retailers with robust technical assistance, sales assistance and are always there to assist customers with any queries they may have. We have also focused on streamlining our drop


ship operations as this is becoming a larger part of our business. Providing a drop ship service gives us the opportunity to offer our products and services to retailers from the large blue chips to small independents.


Product support Our product support is two-fold; we recognise the importance of online information - product images and videos to allow consumers to get the best buying experience. AV furniture is always the most critical and scrutinised of furniture purchases for the consumer, so we have always placed priority in getting the best experience across. We also appreciate, however, that there is no substitution for passionate salespeople to help demonstrate the features of our products, and our retailers who take our products into store still say our products really surpass their digital representation. There is a prevalence of cheaper imported


products reaching the market recently so it’s important for our retail partners to know what they are investing in with MDA products. Essentially, MDA is a design and manufacturing business, so we have complete control of what we sell and who sells it. This means we only deal with retail partners who


respect our brand and see the value of our products.


Challenges It’s no surprise that the market faces challenges with the current instability facing the UK right now. Many retailers have had to endure endless price increases over the past few years. We have and continue to offer the best value to support our retailers in these difficult times. With consumer spending under pressure, however, what prevails is that the TV remains the focal point of modern living and so AV furniture and support sales have less impacted. AV furniture still represents higher margins in the electrical retail market and our retailers have been focusing more on promoting these for much needed profit margins.


The Hybrid range By far our biggest innovation has been our Hybrid range. Consumers are often in a quandary with installing a TV screen. Some like to traditionally place them on furniture, others look towards a more integrated approach. Our Hybrid system offers both! This allows consumers to enjoy our


furniture whilst having their TV in a wall mount aspect with the added functions of safety, fully concealed cable management and screen rotation. The benefits for retailers are also evident as


they can offer more options from the same item. It’s proving a very successful range for us and something we are rolling out further this year; we recently introduced an addition to our hugely popular Sirius range with an integrated Hybrid Mounting System. In April, we are introducing a fully height adjustable Hybrid system to cater for a much wider range of TV screens – up to 75-inch.


What’s next? Our focus this year continues to be developing our ranges with new developments in the pipeline. We are currently developing a broader range to complement our AV furniture, from home office to living room ranges. For more info about becoming an MDA Designs retailer, contact Martyn Allen on 07833457505, martyn@mda-designs.co.uk or at MDA DESIGNS, Unit 8, Lyon Way Industrial Estate, Lyon Way, Greenford, UB6 0BN


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April 2019 ertonline.co.uk


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