April 2019
ertonline.co.uk
Andy Kerr, Director of Product Marketing, Bowers & Wilkins
“We’ve been regulars at the show for years and we’re especially pleased with our demo room (The Wallace Suite), which we’ve used since 2014. “We put a lot of time, effort and money into mapping the acoustics
of the space and creating our stand design, but the sound quality we get every year fully justifies that investment. And to judge by the happy faces of all our visitors, they seem to agree!
Visitor reaction “The reaction to our demo was very positive. This year, we deliberately put the focus on affordable, real-world performance, using our new 600 Series range as the star attraction. “As we always try to do, we give a proper presentation and do our best
to explain the specific technologies and characteristics of each model: in this case we also did A-to-B comparisons between our older 600 Series models and the models that replace them. It seemed to go down very well. “Not just on the stand, but we also had a Volvo XC90 demo vehicle
by the front door, complete with the optional Bowers & Wilkins sound system and that also proved very popular. Beyond the products themselves, we always get very positive comments on the tracks we select in our demo playlist.”
Lucy Gaby, Product Communications Manager, Sony
“Overall, this year’s Bristol Hi-Fi Show was a great success for Sony, being able to showcase some of our latest products to keen hi-fi enthusiasts. It’s always great to see the reaction from consumers to our latest products and get face- to-face feedback. “We believe visitors found the show interesting, as they were well informed and impressed by our demonstrations. The atmosphere was engaging, and the show gave visitors a chance to have hands-
on experience with new products.” “This was the first year we had two spaces at the show and it was as busy as ever, so the footfall was great! We also won a Clarity Award for The Best Innovation for our AF9 demonstration – our very first award at the show. “We found that all the products on display
proved popular,
especially the WH-1000XM3 noise- cancelling headphones and the MDR-Z1R high-resolution audio premium over-ear headphones.”
Alan Ainslie, General Manager, Melco
“I’m really pleased that the Melco team put extra effort into Bristol this year. Melco requires discussion as well as demonstration. We had a great location for discussion in a high-traffic position in the foyer and, as many manufacturers were already using Melco as a digital source for their demos, we had some great demonstrations and feedback from other brands who chose Melco for their presentations. “The impression we had was that footfall was up a little this year. The quality of visitor seemed a lot better than previous years. We were pleased to see some younger
attendees who were interested in how they could archive their music in the best possible quality for playback, which is encouraging for the future of the business. “It is always nice to welcome Melco users (and newcomers) to our booth and get intelligent feedback on how products are being used and give some additional insight and tuning tips. We have a number of newly-launched half-width products, including the N10 and N100 digital music libraries, and these uncompromising yet space- saving devices were driving lots of interest.”
Educating visitors “We will exhibit in 2020 for sure and will try to be even more innovative in the way that we present to customers. It is a great shame that there is not a ‘conference’ type of facility at the show; there are many potential customers who would love to receive some education and insight.”
Paul Burnip, UK Sales Manager, ECLIPSE
“The show was marketed well and seemed to have attracted some new, as well as regular, visitors. We felt that Friday and Saturday were busier than previously; however, Sunday was much quieter than in previous years, with the afternoon tailing off early. “We were delighted that so many
visitors spent a longer period of time listening to our speakers and subwoofer, and enjoyed both the presentation and a wider discussion about music in general. “Visitors enjoyed the opportunity
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to discuss the benefits of a full-range speaker in a 2.1 set-up, something that is rarely demonstrated at a retailer. The broader benefits of a super- fast subwoofer in a system really opened visitors’ eyes to their potential applications in both a 5.1 A/V set- up and a dedicated music playback system.”
Will you exhibit next year? “Definitely! As a Japanese audio manufacturer, we value the brand exposure in the UK that the Bristol Hi-Fi Show gives us. The show is a perfect opportunity to demonstrate our unique speakers and to gather feedback from end-users, press and trade alike.”
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