NEWS
YourFilm hits Flymo milestone with five-year partnership
Lawn care experts, Flymo has surpassed a special 50-film milestone with North East video production company, YourFilm.
The Gateshead-based film specialists have just completed a further 16 features and benefits films for Flymo, which cover tips, advice and instructional videos, and general lawn and garden care advice for its hundreds of thousands of UK customers. Many of the films cover Flymo’s battery-
Abode bathroom brochure now live on Virtual Worlds
Abode, award-winning designer and distributor of market-leading kitchen sinks and taps, boiling water taps, bathroom taps, basins, showering solutions and accessories, has announced its 2025 bathroom brochure is now live on Virtual Worlds. Available to access, view and design within virtual home environments, Abode’s reimagined bathroom collection offers trade customers a full catalogue of brassware, basins, showering products, mirrors and complementary accessories so they can create 3D and 4D design experiences tailor-made for their customers. Turning dream spaces into
a reality, this innovative CAD software simplifies the sales process by combining a planner app with 4D virtual reality to create bathroom designs, which
now include the latest product innovations by Abode like its new and refreshingly different FOCUS 60 collection. The Abode Bathroom Collection offers trade customers with a carefully curated range of basin, bath and shower solutions that seamlessly blend luxury and functionality all in one location. Products include the company’s new basin and bath taps for the modern bathroom, designed with an energy saving cold start valve, 5L/min flow restrictor to save water, anti-splash technology, and easy installation.
Click it Flooring collaborates
with Batley Multi Academy Trust sustainability, design, social media along helping students craft business acumen and entrepreneurial skills.
Click It Flooring has rolled out a brand-new project for learners at the Batley Multi Academy Trust. The aim of the project is to give students a practical, hands-on look at what working within the laminate, wood and vinyl flooring profession is like through a live design project consisting of research,
Shafiq Loonat of Click It Flooring will help mentor students along with also helping judge competition entries. He said: “Our social
responsibility programme is of paramount importance to us. As a national retailer and manufacturer, we are proud of our Yorkshire roots. Our values and history has a great deal of synergy with the Batley Multi Academy Trust and we are excited to not only give back to our community, but also help nurture the next generation of entrepreneurs and professionals.
6 DIY WEEK JULY 2025
operated range which includes products such as lawnmowers, chainsaws and leaf blowers. Each of the films regularly get thousands of views, and are used across multi-channel platforms, onsite, on its YouTube channel, on social media and also appear on key retailer sites. Natalie Watson, Flymo’s
Product Marketing specialist said: “These videos are essential for showing consumers exactly how our products work and
how they can make looking after their gardens easy. We’re thrilled with the quality and popularity of the new set of films YourFilm have produced for the important summer season in 2025.” The Flymo battery range is a part of the POWER FOR ALL ALLIANCE which is one of the largest cross-brand battery systems, it includes a number of brands, such as Bosch, Gardena and Flymo’s parent company, Husqvarna.
Co-founder and MD at
YourFilm, Matthew Newman added: “It’s always nice to hit landmarks with clients, as it underlines our commitment to building lasting relationships. Flymo is probably one of the most instantly recognised UK brands.”
Doors2Floors teams up with Batley Multi Academy Trust for design project
An initiative that gives a unique insight into the style, layout, construction of interior and exterior doors, is coming to the Batley Multi Academy Trust with the MD of a leading manufacturer and supplier of doors at the helm. Ismaeel Basar, who heads up one of the biggest door retail and manufacturing companies in the UK, Doors2Floors has agreed to help judge entries from pupils who have been tasked with designing and marketing the perfect internal doors, front doors, door handles and more. The initiative will see students tasked with social media, design, research and development tasks
to test out their business acumen and entrepreneurial skills. Basar said: “We read about a number of businesses who have worked alongside the Batley Multi Academy Trust. We were particularly impressed with the manner in which staff encouraged students to work with entrepreneurs and professionals, allowing them to think outside of the box and gain a plethora of skills that will help them within the realm of further education and work. “Through this initiative, we’re
providing students with hands- on learning, mentorship and real-world career insights to help them stay engaged in education
Sarah Raven secures the future of
SarahRaven.com
The premium gardening and lifestyle retail brand, Sarah Raven, has been acquired by its original founder and creative director, Sarah Raven. Founded in 2008, SarahRaven. com has dispatched tens of millions of plants, bulbs, seeds and horticultural products to nearly a million gardeners and enthusiasts from Shetland to Land’s End. It is the first online garden retailer to
achieve B-Corp certification, the business has been a thought- leader in the role gardeners can play, not just in creating beautiful and enjoyable spaces, but as custodians of the natural landscape and biodiversity of the UK.
As a business,
SarahRaven.com has been committed to achieving success and doing business well during the toughest of trading
and build a brighter future. “By investing in young people
today, we’re shaping the skilled workforce of tomorrow while making a real difference in our community.”
conditions, as experienced across the British horticultural industry over the last five years. Once the COVID boom retreated, the business suffered a 35% drop in sales but has since rallied to return to growth. At the end of 2023, the business embarked on a digital transformation and earlier this year
SarahRaven.com achieved a 15% year-on-year increase in net sales and a 25% uplift in new customer growth, driven by continued investment in e-commerce development, product innovation, and an integrated marketing strategy. Speaking openly, Sarah Raven explained: “Building this brand has been my life’s work, with the ambition to bring all the pleasures and impact of colour-drenched and environmentally-friendly gardening into green spaces across the country. The past few years have been challenging for British horticultural retailers, suppliers, and entrepreneurs, and despite all of our hard work, this is a necessary restructure of
SarahRaven.com to guarantee the ongoing viability of the business.”
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