DIY WEEK AWARDS 2025 WINNERS DIY WEEK AWARDS 2018
Retailer of the Year Daymans DIY
Daymans DIY is a family run DIY and hardware store which has been based in the heart of Leicester since 1928. The business has been handed down through the generations of the Dayman family over the years. Founded by William Edward Dayman in 1928 on the same road that the shop is based today. The shop is currently run by Steve Dayman (3rd generation) and Adam Dayman (4th generation) with Olivia (4th generation) assisting with the website.
Excellent personal customer service is at the heart of the business. Daymans see themselves as part of the community and assist many local charity projects both through its annual Christmas charity raffle or throughout the year with projects where they offer free materials or large discounts to support these charities. Daymans has been able to raise thousands of pounds for local and national charities which are close to its heart.
The biggest service the business provides is support and advice. Their customers use them because they trust that they are there to help them and not just make the biggest sale. They will happily talk through the best way with how to complete some DIY jobs or how to use a product in store, no matter the value of the item. One service Daymans offers is buying just what you need, not the whole pack. What they mean by this is if you want to buy one screw or bolt then they will provide you with this. Another service they offer is free wood cutting. Much like above they will cut timber and sheet materials to the sizes customers need to save them a job and the cost. In 2020 Daymans launched a website which was a huge moment in the business’s history. They are extremely proud of the website and have published every product and post themselves and not outsourced any of it. This means they are in full control of their website and can tailor it as they wish. They now have over 5,300 products and counting on the website for their customers to buy locally or nationally. Finally, they offer an order-in service. So, if they don’t stock a product
Lifetime Achievement Award
With experience that spans over 30 years in the independent retail market, working within the trade association, FMCG, manufacturing, consumer electronics, hardware, DIY and housewares sectors, our winner, Jeff Moody from Bira, believes passionately in creating a positive working environment and culture that attracts and retains the right people.
He is also a firm believer that a business needs to find its true values and then follow them, as there must be something of a soul at the heart of an organisation. Recognised for providing leadership, hands-on coaching and mentoring, with a proven track record for delivering strategies resulting in sales and profit growth, as well as brand leadership, in challenging retail environments, Jeff Moody stands out a true business leader who is creative, driven and charismatic and therefore a worthy winner of this year’s DIY Week Lifetime Achievement Award.
but can get hold of it, they will order this in for any of their customers, whether it’s a one off or a large order. The judges said: “Daymans is a family run DIY and hardware store which has been based in the heart of Leicester since 1928 and handed down through the generations. Excellent personal customer service is at the heart of the business, which is considered very much part of the community, thanks to its involvement in many local charity projects.”
FINALISTS: Big Red Shed
Daymans DIY – WINNER! GJs Geejay and Daughter
S18 DIY WEEK JULY 2025
www.diyweek.net
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