DIY WEEK AWARDS 2025 WINNERS DIY WEEK AWARDS 2018
Garden Care Product
A.Perry – SleeperSecure Steel Sleeper Brackets
SleeperSecure is said to be revolutionising timber sleeper installations by offering a purpose-designed system that eliminates the common pitfalls of traditional methods. The range has been engineered for maximum strength, durability, and ease of use, allowing both professionals and DIYers to achieve superior, long-lasting results. A. Perry offers a full range of brackets for every type of sleeper installation along with an efficient retail solution and POS display. A. Perry is also the manufacturer of the range, ensuring consistency and quality of the supply. Traditional methods of installing sleeper beds are often done by fastening timber posts to the sleeper and concreting them into the ground. As well as being far more time consuming, they can also rot over time. SleeperSecure now offers a dedicated fixing system that ensures a secure hold with minimal effort, making it incredibly easy to install, even for a non-professional. All brackets are made from heavy-duty steel, providing exceptional corrosion resistance. With full marketing support, a compact retail merchandising solution, POS, and consumer literature supplied completely free of charge for all customers that buy into the range. For retalers, stocking SleeperSecure means offering a premium, problem-solving solution that customers trust, delivering strong sales growth.
The SleeperSecure range is designed to cater to every sleeper installation need, and with less than a full year on the market, A. Perry has already expanded the range based on market feedback. The judges said: “A very clever and useful product range that offers a
strong and secure solution for both amateur gardeners and professional landscapers alike.”
FINALISTS:
A.Perry – SleeperSecure Steel Sleeper Brackets – WINNER! Avron – Dekton Universal 3pc Set Expandable Hose with 7 Function Spray Nozzle Grass Grains – Premium Lawn Feed M.A.D To make A Difference – MAD Moisture – HC Pelsis – Doff Power Up Ultimate Tomato Feed – HC Southern Trident – SUS-tee Aqua Meter
Retailer Support & Marketing Initiative Award Home Hardware Southwest
A successful marketing department excels in strategy, creativity and results. It understands target audiences, creates compelling messaging and uses digital, social and traditional marketing channels. Five key qualities that makes Home Hardware’s (HHW’s) marketing strategy a winner: Last year proved challenging for retailers, marked by stagnant high
street sales in the first half of the year, the snap general election, and the subsequent budget. HHW’s mission remains to provide exceptional marketing support in the toughest of challenges through targeted campaigns. Enabling our members to profit from sales opportunities and attract new customers. Profit Boosters – HHW’s monthly promotional publication for members. Supported by Home Hardware and suppliers in promoting topical and new products at discounted prices. Top Sellers – Every month HHW provides its retailers with a list of its 25 to 30 ‘Top Sellers’, to help them ensure they have the anticipated peak selling seasonal products available in-store. Stock Holding Advice – Based on HHW’s sales data, its business development managers are able to advise retailers regarding stock ranges and help with category management. Improving Product Search – HHW’s members embrace its B2B system
S6 DIY WEEK JULY 2025
for ordering, but also for searching for non-stocked items that customers request. Special orders are an essential part of today’s retailing, as this service not only generates sales, but also presents a high level of customer care in taking the time to search for the item needed Promotional Brochures – HHW continues to pride itself on its marketing proposition. It produces six consumer promotional brochures each year. The ready-made promotions are key to its retailers’ success. Point of Sale – HHW supplies retailers with a full range of specialist material to help them communicate with their target audience. Retailers automatically receive printed price cards, posters and window graphics to support the promotions.
The judges said: “Overall, a very well-rounded retailer support package that covers multiple service elements end-to-end, to maximise sales opportunities for retailers.”
FINALISTS: AkzoNobel – Dulux Heritage
A.Perry – HC
British Independent Retailers Association – Bira Home Hardware Southwest – WINNER! Keter UK
Palace Chemicals – HC
suki.international
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