RANGE REVIEW: SAFETY & SECURITY
homes, families and possessions safe as the nights draw in – providing the perfect opportunity for trusted tradespeople. There were more than 350,000 domestic burglaries in England and Wales in the year ending March 2020, with November being the most common month
N from for home
break-ins. However, according to research Co-op Insurance and
Neighbourhood Watch, even though more than half (51 per cent) of UK adults have been a victim of burglary and/or attempted burglary, more than two fifths (44 per cent) have not taken any measures to protect the property they live in. In
response, NHSM 2020 will 1
feature weekly themes, each focusing on a different aspect of home security:
Week One: You call it home, we keep it locked: According to research, 74 per cent of burglars gain access through a door. NHSM looks at how measures, such as installing British Standard anti- snap locks, can make it harder for intruders to enter a home this way.
ow in its eighth year, the
run for five weeks and highlight
initiative will the
ways homeowners can keep their
NATIONAL HOME SECURITY MONTH IS BACK!
A campaign designed to highlight home security to UK homeowners, as well as drive demand for security products and installation services, is returning for another year. Sponsored by leading security specialist Yale, National Home Security Month (NHSM) kicks off in the first week of October.
Week Two: You call it home, we keep it safe: With more people now working from home, we highlight how safes can provide high security for any home office. For instance, setting up a safe for a laptop.
Week Three: You call it home, we keep it monitored: Research has revealed that CCTV is the biggest deterrent for thieves, but only 14 per cent of UK adults say they have such systems installed at home (see p15 for more on CCTV and tips on installing). We look at how taking measures like this, or fitting an alarm, can help keep a property secure.
CUSTOMER JOURNEY IS KEY AS SECURITY SPECIALIST YALE
delivers a modern digital
UNLOCKS NEW WEBSITE Yale is overhauling its digital presence with the launch of a new one-stop website aimed at creating a seamless and integrated user experience for new and existing customers.
connect visitors with solutions essential to their unique security needs and priorities – whether through smart connected technology, traditional mechanical systems, or a combination of both. The website has been entirely
redesigned to offer intuitive and fast navigation especially on mobile devices, allowing visitors to access detailed information on the brand’s products and services quickly and efficiently – and at every stage of the decision-making journey. Offering a more engaging online experience, the new website has been designed with additional imagery and videos displaying Yale’s leading mechanical and smart tech security solutions.
Week Four: You call it home, we keep it smart: There are now 15 million ‘smart homes’ in Britain. With this in mind, we offer advice on all the latest gadgets and smart home technology to help protect a home.
Week Five: You call it home, we keep it protected:
When the clocks go back burglars take advantage of the darker days – with bonfire night alone seeing an increase of 115 per cent in burglary claims, according to Aviva Insurance – so we explore how to stay vigilant and consider home and personal safety as the dark nights descend. Managing
Chamberlain, said: “The theme for this year’s NHSM is ‘You call it home, we keep it secure’, encouraging homeowners to use trusted security products that meet the latest standards – from trusted suppliers. NHSM offers homeowners the chance to tap into a wealth of resources and learn how to secure their property and protect their loved ones – whether it’s home security hacks, information on latest security standards, or useful tips and advice on the best products.”
n For the latest campaign updates and top tips, search for National Home Security Month on Facebook and Twitter (#NHSM20), or visit www.homesecuritymonth.co
Other key elements include: New and current product range sections demonstrating key features and benefits to enable existing customers, as well as those who are unfamiliar with the brand, to make informed choices. Videos of products in use showcasing how Yale security solutions can become part of everyday life.
The most up-to-date information to enable returning customers, as well as those who are new to the brand, to differentiate, refine and compare products. With a heritage in security, Yale offers a comprehensive range of Smart Living products, from door locks and alarms to CCTV and WiFi cameras, and traditional security items such as cylinders, night-latches, padlocks, mortice locks, bike locks and safes, to help people feel safe and secure by giving them added peace of mind. Jason Vigrass, content manager, explains: “Reflecting our deep roots in the security industry, as well as our progressive focus on innovation and outstanding customer service, Yalehome.co.uk
allows our customers, consumer and trade, to really explore our product range, as well as a whole host of other great content, with greater ease. “This website provides customers at every step of their retail journey with a one-stop opportunity to tap into Yale’s comprehensive expertise, engage with security industry experts, and explore a wide range of solutions to make their lives easier and more secure.”
n For more advice and information about the range of security products available from Yale, please visit the new website: www.yalestore.co.uk
SEPTEMBER 2020 DIY WEEK 13
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