AND FINALLY
Covers hosts Anniversary Challenge & Demonstration events
As part of its 175th anniversary celebrations, Covers Timber & Builders Merchants will be hosting a series of Anniversary Challenges & Demonstration Mornings with suppliers at its depots. Challenges will include Bradstone’s Test Your Memory, Rockwool’s Fill The Frame, British Gypsum’s Beat The Buzzer, Sika’s Test Your Strength, Spax’s Fastest Screwer, Millboard’s Spin The Wheel and Toolbank’s Scalextric. All those taking part in the challenges will also have the chance to become one of
Covers’ Challenge Champions. Those with the most points for each challenge at the end of the demonstration morning will be added to a league table. The contestant who remains at the top of the board for each challenge after the last trade day of the year will become a Covers Challenge Champion. Prizes for being top of the league include a Cello Notepad, Apple Watch, Apple iPad, 50-inch 4K TV, a Bose speaker and a £250 Love2shop gift voucher.
The Covers Anniversary
Selco celebrates branch opening with darts challenges
Three leading names in darts will take to the oche for special challenges against fans at Selco Builders Warehouse. Selco will host rising star Ryan Searle, as well as 2008 BDO World Champion and current Sky Sports pundit Mark Webster at its Exeter branch on April 26 between 10am and noon.
On the same day, World Championship runner-up and Premier League star Michael Smith will be appearing at Selco Liverpool, on Galgate Drive in Bootle, between 10am and 11.30am. Members of the public are invited to come along to the
branches to take on the players in special nine-dart challenges for the chance to win spot prizes. The event will form part of the celebrations to mark the opening of the Exeter branch, which will be based on Filmer Way in Marsh Barton.
Carine Jessamine, marketing director of Selco Builders Warehouse, said: “We are thrilled to be hosting Michael, Ryan and Mark across two branches in what will be an exciting day at Selco. “Michael proved at the World Championship what a talented player he is and will be a real attraction in Liverpool.”
Challenge & Demonstration Mornings will run from 7.30am to 1pm. The first three took place at Covers Southampton (April 28); Covers Bognor Regis (May 10) and Covers Burgess Hill (May 18). Forthcoming events will be held
at:
Tuesday 14th June – Portsmouth Wednesday 15th June – Horsham Wednesday 22nd June – Lewes Wednesday 29th June –
Chichester Trade Centre Wednesday 13th July – Rudgwick Tuesday 9th August – OTBS Bexleyheath
Wednesday 10th August – Tunbridge Wells
Wednesday 14th September – Covers Brighton
Tuesday 20th September – Covers Alresford
Friday 23rd September – Covers Gosport
ERA raises £20,000 for Hope House Children’s Hospices
ERA, has raised over £20,000 for Hope House Children’s Hospices, its nominated charity for 2020 and 2021, which supports seriously ill children and their families.
Over the last two years, employees from across every area of ERA’s operations have taken part in a series of fundraising activities to
raise vital funds for the charity. This included the ‘GMF 100’ Cycling Challenge, which saw employees take to their saddles to cycle 100 miles in a single day.
Helen Downer, President of Tyman UK and Ireland, commented: “We are delighted to have supported Hope House Children’s Hospices over the last two years and to have raised crucial funds to help the charity provide essential services.
Saniflo campaign wins praise
It can be quite hard to get excited about a macerator. To most people, it’s just a white box that pumps away the nasty stuff from a WC. Saniflo – the original inventor of the humble macerator – is dispelling this belief with its new, striking advertising campaign designed to stimulate ideas and boost sales for trade customers. Saniflo emphasizes that when you consider the possibilities that a small white box affords,
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it can open up a whole new mindset to converting unused spaces:
• Bathroom in an unused attic? It’s possible with a Saniflo. • Laundry in a cellar? Also, possible.
• En-suite in the loft? A breeze. The point is that when gravity drainage isn’t an option, a Saniflo usually is. So, for domestic and commercial customers this new, striking advertising campaign might just
be the nudge they need to grasp what’s possible.
Ann Boardman, head of marketing and product management at Saniflo, was responsible for overseeing the concept. To test the idea, the graphics were used at the Homebuilding and Renovating Show at the NEC In Birmingham. Boardman says: “The new advertising campaign is a step in a different direction for us, as we really wanted to challenge
perceptions and stimulate customers’ ideas of how to transform their spare spaces. We know what a Saniflo can help achieve, but we wanted to convey this to customers in a visually appealing manner. Feedback at the show absolutely vindicated the change and we are now rolling out the ads in the press, on social media and on future show stands and we encourage our customers to watch out for the ads and share them with their customers.”
www.buildersmerchantsjournal.net May 2022
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