MERCHANT FOCUS: MGN BUILDERS MERCHANTS
branch ensures its staff are equipped to answer customer queries and provide expert guidance. “Our team includes key account managers, a branch manager, an assistant manager, shop floor staff, yard assistants, forklift drivers, van and lorry drivers, cleaners, and interior designers,” Morgun explains. “The key account managers focus on providing personalised service to our larger clients, while shop floor and yard assistants ensure customers receive the right products quickly and efficiently.
a strategic location that enhances our ability to serve customers across the southeast with greater speed and accuracy.”
Building better Recognising the demand for landscaping products in Kent, the merchant has stocked a vast range, including paving blocks, Indian sandstone, and porcelain tiles. Morgun adds: “We also carry a wide variety of essential materials for all types of construction projects. As a major stockist of structural timbers, bricks, blocks, sheet materials, and drylining, we aim to provide everything needed to build a home from the ground up. Whether for residential or commercial projects, our customers can find reliable, top-quality materials at our Orpington branch.”
In addition to building materials, the merchant offers a kitchen, bathroom, and bedroom showroom.
“Our in-house interior designers provide expert advice and help customers create their dream spaces,” says Morgun. “We partner with the leading UK kitchen brand, Symphony Kitchens, to offer stylish, high-quality kitchen solutions, ensuring our customers have access to the best products available for their home projects.”
While MGN has chosen not to offer hire services, it provides customers with the option to purchase tools instead.
Supported by just under 20 employees, the
“Our interior designers offer expert advice in our showroom, helping customers create their ideal spaces. Meanwhile, the logistics team— including forklift operators and drivers—ensures timely deliveries and smooth operations, while our cleaners maintain a tidy, organised environment for all customers.”
In a highly competitive market for building materials, standing out is challenging, but Morgun is confident that MGN’s team will make the difference.
“Our customer-centric approach ensures we provide expert project consultations and personalised service, helping both professional contractors and DIY enthusiasts access the best advice and materials,” he says. The merchant attracts new customers through a combination of quality service, a diverse product range, and unique benefits. “One key factor in attracting new customers is our free same-day delivery service,” Morgun explains. “We understand the urgency of many building and renovation projects, so we strive to offer fast, reliable deliveries at no extra charge— setting us apart from many competitors. “We also actively engage in beating quotes— not only for building materials but also for interior design services. Whether it’s construction supplies or the latest trends in kitchens, bathrooms, or bedrooms, we are committed to providing competitive prices. If a customer finds a lower price elsewhere, we work hard to match or beat it, ensuring they always get the best value for their money.”
February 2025
www.buildersmerchantsjournal.net
MGN also utilises social media, email newsletters, and local advertising to keep customers informed about promotions, new products, and services.
Opening the Orpington branch did come with its fair share of challenges, particularly in finding the right location.
Morgun explains: “Orpington is a rapidly growing area with high competition, so we had to ensure the branch was well-positioned to serve both local customers and those from nearby areas. By conducting thorough market research and working with local experts, we secured a site that meets these needs and offers ease of access for delivery vehicles.” Another challenge was hiring the right staff. “We wanted to build a team of knowledgeable professionals who could provide expert advice, whether on building materials or kitchen and bathroom designs,” Morgun adds. “To overcome this, we invested in training programmes and recruited experienced staff who already had industry knowledge, ensuring our Orpington team could deliver the high level of service that MGN is known for.”
Powering projects
The construction and building industry in the southeast is undergoing significant transformation, driven by sustainability, technological advancements, and increased demand for housing and infrastructure. Morgun highlights: “There’s a clear shift towards more eco-friendly building practices, energy-efficient materials, and greater efficiency in construction processes.
“As these demands grow, we have positioned our business to meet them by incorporating eco- friendly options into our product range, such as sustainable timber, energy-efficient insulation, and low-carbon products.
“By adapting to new trends, expanding our product offerings, and continuously improving our operations, we are confident that MGN will remain a trusted partner in the southeast construction industry.” BMJ
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