VIEWPOINT
TRENDS, CHALLENGES AND OPPORTUNITIES
Matt Carroll Bradstone’s head of assured landscaping.
WITH SPRING 2025 in full swing, the landscaping industry continues to evolve, driven by sustainability, consumer expectations, and regulatory changes. Sustainability is more than a buzzword - it’s becoming the foundation of modern landscaping. Homeowners, designers and installers are prioritising eco-friendly solutions, such as low-cement materials and recycled products, as they seek to reduce their environmental footprint. Water management is also a critical focus, with climate change influencing weather patterns and necessitating features such as SuDS.
The aesthetic side of landscaping is also shifting. While sleek, contemporary designs remain popular, there’s a growing appetite for softer, more natural styles. Think raised beds, multifunctional outdoor spaces, and planting areas that maximise small plots. Events like the Chelsea Flower Show are showcasing these trends, blending practicality with cultured, sustainable designs.
What will 2025 bring? The emphasis will be on quality installations that last, minimising environmental costs and homeowner expenses. The introduction of British Standards for domestic landscaping (BS7533-102) will also play a significant role, encouraging higher installation standards across the industry. On the flip side, while clinical and uniform styles have dominated landscaping for a number of years, we’re starting to see consumers become much more discerning, and instead favouring tailored solutions that
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combine beauty, functionality, and environmental sensitivity
Common challenges One persistent challenge in the landscaping industry is the inconsistency in installation quality. Poor workmanship often leads to unnecessary replacements and additional costs, frustrating homeowners and contributing to waste. Compounding the problem are “cowboy” installers who undercut professionals with substandard work.
Bradstone is tackling these issues head-on. By offering workshops and training programs, the company is helping installers adapt to new British standards. These initiatives ensure that professionals have the knowledge and skills to deliver high-quality results, benefiting both the environment and homeowners. Additionally, Bradstone is equipping consumers with educational resources, empowering them to make informed decisions and recognise the value of investing in quality.
A bold vision
Labour’s ambitious housebuilding plans have sparked debate across the industry since it was announced in July 2024. While the vision is bold and inspiring, it raises practical concerns. Many new developments are built on suboptimal ground, requiring extensive preparation to ensure durable landscaping. This not only drives up costs but also demands significant labour and resources.
From Bradstone’s perspective, the success of these plans hinges on careful coordination. Elements such as drainage,
water management, and patio installations must be seamlessly integrated to ensure long-term functionality and sustainability. Manufacturers, suppliers, and installers will need to work in unison to meet these challenges, ensuring that the vision for high-quality, functional outdoor spaces becomes a reality. The goal also raises several questions, including who is going to manufacture it and who will build it? With a clear talent and skills gaps in the industry, these questions need to be addressed before any work can commence.
Bradstone’s vision Looking ahead, Bradstone is committed to expanding its network of assured installers, particularly in underserved regions, to enhance capacity and accessibility. Sustainability remains a cornerstone of Bradstone’s strategy, with ongoing investment in low-carbon products and durable, eco-friendly installation, to remain in line with consumer demands.
Customer experience is another key priority. Bradstone aims to create a seamless online
journey, where homeowners can access everything from product information and cost estimates to trusted installer connections. By providing a comprehensive platform, the company is seeking to empower consumers and ensure satisfaction from start to finish.
Over the next year, Bradstone will focus on supporting the industry’s transition to the new British standards. Training programs, workshops, and resources will help installers navigate these changes, ensuring compliance and raising the bar for quality.
At our core is Bradstone’s mission to lead the industry in sustainability, innovation, and customer satisfaction. By fostering collaboration, investing in education, and championing quality, the company is shaping a brighter future for landscaping in 2025 and beyond.
As the industry adapts to new challenges and opportunities, Bradstone’s commitment to excellence ensures that it remains at the forefront, setting the standard for sustainable and functional outdoor spaces. BMJ
www.buildersmerchantsjournal.net February 2025
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