BUSINESS HELPDESK DRIVING HELP DESK
BMCAREERS IS a long-term pioneering programme that will run throughout 2025 and beyond. It aims to reach and attract recruits with the diversity of skills needed for the building material sector’s continued success.
The BMF is using mainstream
and social media channels, together with direct engagement via open days, school and college visits, apprentice and careers exhibitions, and other events, to amplify campaign messages and connect with target audiences, from school leavers and those influencing their choices to those looking to transfer their skills to a different sector. BMF CEO, John Newcomb said: “We have worked closely with members to devise a programme that can benefit everyone, developing a Campaign Toolkit that’s specifically designed to help members compete harder for talent.
“The toolkit makes it incredibly easy for members to get involved. It will help them develop their employer brand, promote open days, apprenticeships and other recruitment opportunities, maximise their engagement with potential employees and access a central talent pool from the new website to find candidates at no recruitment cost.”
Stage 1
The first stage is to appoint a ‘designated campaign owner’ (DCO) to act as a central point of communication for the programme. Almost 300 BMF members have taken this step, and well over half of them have moved to the next stage and uploaded their Employer Profile to the BMCareers website.
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RECRUITMENT
BMCareers, the BMF’s high-profile initiative designed to put Building Materials on the national employment map and make a career in our sector much more attractive to a far wider and diverse audience, went live this month.
The BMF would love every single member to add their details to show the nationwide spread of the building materials sector, the variety of businesses it encompasses, and the diverse roles it offers. The toolkit explains how to add an Employer Profile and includes examples of other merchants, suppliers and service provider members who have already achieved a strong presence on the site.
Stage 2
With the public launch of the campaign in full swing, the latest element of the member toolkit is a National Launch Action Pack. Designed to build a consistent identity for building materials and increase the sector’s visibility as a strong employment brand, the pack includes: • A detailed Press Release template to send news of their involvement in the campaign to local media, as well as posting to their website’s
“The toolkit makes it incredibly easy for members to get involved. It will help them develop their employer brand, promote open days, apprenticeships and other recruitment opportunities.”
news pages and promoting on social media. • Links to BMCareers social media pages for members to follow, like and share content. • A social media template with the BMCareers logo, campaign visuals, and copy ideas for members’ own social media channels. • A wide range of creative assets to help consistently amplify the campaign messages to achieve maximum impact. The assets include brochures as PDFs or editable artwork and a 60-second film. They are designed as content for members’ websites, which visitors can download. • Campaign collateral such as window and lorry/van stickers,
posters and logos for T-shirts that can be worn or displayed in branches, sites and offices. John Newcomb concluded: “This is a careers campaign that brings our members together to showcase the opportunities for the future, to champion change and secure the diverse range of skills our sector needs to ensure prosperity and growth. I encourage every member to get on board now and benefit from its success.” BMJ
• All campaign assets are available from the members’ area on
bmcareers.com. For further information contact BMF Marketing Manager,
jeremy.harris@bmf.org.uk
www.buildersmerchantsjournal.net February 2025
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