INSULATION
LIVING IN A MATERIAL WORLD
Builders’ merchants can adopt an alternative approach towards insulation that wil deliver them better sales prospects and end-users the best results possible...
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verywhere you look at the start of January each year, people declare that it’s time for a fresh approach on how they do things with the ‘new year, new you’ craze. That manner of thinking may be cliché but it’s an approach that the insulation companies can take and one that builders’ merchants should pay close attention to, allowing them to understand what direction the industry is heading. That’s according to Bob Dalrymple, marketing manager at Stirling- based Superglass Insulation. “Insulation will continue to become the primary vehicle for housebuilders looking to meet energy efficiency targets, while striving to continue building the housing capacity that the UK currently needs” he says.
With green technology such as heat pumps and solar being adopted in the creation of more new buildings than ever before, Dalrymple believes
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Choice.ce. Partnering with independent merchants at every stage on their
at e ery stage on their journey to success.
Encon Choice is all about helping you grow your business with insulation, interior systems, roofi ng and fi re protection products, with all sorts of ways to improve your sales and profi
t.fit.
• Partnership – see us as an ext ension of your team, here to help at every stage
o help at
• Sales leads – passing on active leads to generate new busines
every stage Sales leads
to generate new business • Ta what y
Tailored offers – because we know what you and your customers want
• Marketing support – equipping you with the tools to promote products
raining • Te Technical e Va
echnical expertise – we’ll provide solutions and advice to meet performance criteria
• Value added products – the lat – the latest
products ahead of your competitors, giving you a sales advantage.
To find out how our nationwide teamcan help you, contact you r
nd out how our nationwide team can help you, contact your local Encon representative.
www.merchantchoice.co.uk
fing and fire protection products,
• Training – passing on the technical knowledge that your customers need
February 2018
www.buildersmerchantsjournal.net
31
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