MARKETING FOCUS: LAKES


SHOWERING SPACES: THE BATHROOM SWEET SPOT


Lakes’ sales & marketing director Mike Tattam tells BMJ how homeowner trends and demand for superior showering experiences prompted the company’s rebrand.


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esearch shows that smaller living areas, demographics and house ownership trends, multi-generational living, and a preference for showers rather than baths are all strong contributors to a changing showering spaces market. As the price of land has risen, new homes have got smaller and housebuilders favoured showers instead of baths, which take up more space. Children staying at home longer and returning when older, and grandparents moving back into their offspring’s home has


given rise to multi-generational living, creating additional demand for ensuite bathrooms, which increasingly feature showers to save space.


Showers suit how we live and are now at the heart of the modern bathroom. We don’t have the space or time we had for long leisurely baths, and 79% of people say they prefer a shower over a soak in the tub. Modern showers represent the evolution of bathroom design: large rooms with baths are making way for smaller, more convenient


www.buildersmerchantsjournal.net February 2019


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