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oven-to-tableware Sizzle, Serve and Savour with Jomafe


Back in January, Jose Maria Ferreira, the established Portuguese ceramic company, which trades under the Jomafe brand, announced the formation of Jomafe (UK) Ltd. This move came about due to the ongoing growth of the company and shows a continued commitment to the UK market where business has been growing steadily over the years. Here, we put the spotlight on one of the key product areas of this renowned ceramic business – oven-to-tableware.


gained a reputation for being one of Portugal’s principle and most respected companies in the sector. Their headquarters in Guimarães, Portugal, also incorporates an impressive 8500 square foot showroom and with offices and distribution warehouses in Spain, Brazil, U.K., and operations in 22 international markets this is a truly global business. Portugal has a long and successful heritage


T


he joy and satisfaction that home cooking and entertaining can bring has, no doubt, always been an enjoyable


undertaking for many, but now, with lockdown forcing all of us to stay at home, embracing home cooking has become a hot trend! That’s where Jomafe oven-to-tableware comes into its own, offering up a huge choice of lines which lend themselves to versatility and efficiency, not only creating solutions which ease the day to day cooking chores but also add a special touch at the table, where some of the fondest memories area made. Take their Classic Ceramics collection, for example. As the name suggests this range offers an endearing, and very comprehensive choice of pieces, all featuring a nostalgic, ribbed design. From fluted pie dishes to roasters and ramekins there is everything to embrace all cuisines from the most warming comfort foods to the most exquisite taster dishes. This collection not only caters for the current cooking-and-serving-at-home trend but also embraces the other hot trend of the moment, that of getting back to nature, which the organic colourways of cream, grey and blue fully embrace. In fact, this trend is reflected in all Jomafe ceramicware - it doesn’t get more natural than authentic Portuguese ceramic made from natural clay! The company’s eco credentials are also at


the fore with their ceramicware packaging, all of which is now completely plastic free, made from recyclable card. This extends to the internal protective packaging too. Jomafe was founded in 1976 and has


20 | housewareslive.net


of ceramic production, especially stoneware, and incidentally, as well as the production of their oven-to-tableware the company manufactures mixing bowls, pudding basins and tableware, while wholly-owned sister company, Iber Cutelarias, produces stainless steel cutlery. The company also distributes other housewares products including cookware, bakeware, tools & gadgets, food storage, knives, wood serving boards and much more.


to keep ranges fresh and on-trend with regular new product launches. Jomafe is passionate about helping to create special moments, both in the kitchen and at the table with an ethos of ‘Jomafe makes the moment’. And, when you see the collections in their entirety it’s easy to see how they bring so much to the table with oven-to-tableware which will enhance every moment of every meal and truly offers something for everyone by way of quality, shapes, colours and styles. Timeless, elegant and versatile, the Gourmet


range offers the perfect backdrop for serving, presenting and savouring all types of cuisine. From ramekins to roasters and everything in between, Gourmet is a high quality, comprehensive collection of 16 items in red and black and 20 items in white. One of the latest ranges to join the stable is Domus. Bold and bright and adding a different level of style to the table, Domus oozes an eclectic mixed feel of both classic and contemporary with clean smooth lines and vibrant shades of blue and red contrasting with crisp white.


And of course, as you would expect all


ranges are oven, microwave, fridge, freezer and dishwasher safe. As well as product innovation and design


The UK operation is headed up by Paul Threse, who has been responsible for Jomafe’s UK business from the beginning, and also takes care of some other international markets. Initially, it was focused on the production and supply of own label products for customers, but both that side of the business and the Jomafe branded business has grown considerably. And, although the company has faced the same unprecedented challenges as others over the past year, Paul plans to keep that trend going with further expansion.


Much of this success is down to the fact that the company offers high quality with competitive prices and short lead times, although the pandemic caused some delivery issues these have now been resolved. There is also a huge emphasis on constant creation and development of new shapes and designs


HousewaresLive.net • twitter.com/Housewaresnews March/April 2021


creativity, Jomafe are passionate about their customers and as soon as circumstances allow, the company look forward to meeting them face to face again, whether in the larger UK showroom or at one of the many trade shows the company usually attend such Spring Fair, Ambiente, Inspired Home Show and Autumn Fair.


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