spring cleaning Spring Cleaning for Post-lockdown Life

The last year has seen many of us spending more time at home than we ever imagined, and cleanliness and sanitisation were top of the agenda. Now, as Spring dawns, Morphy Richards talks to Housewares about the trends and products to help get homes shipshape.


he trend for products which enhance our sense of wellbeing has been growing over several years, but this

has been accelerated by the pandemic, with a growing focus on the importance of hygiene and cleanliness in the home. Now as we look towards the possibility of welcoming friends and family back into our homes, thoughts turn to the traditional spring clean – perhaps the most important one for a long time, so retailers need to be prepared for a spike in sales. In floorcare, steam appliances were

previously marketed on their time saving benefits, and whilst that remains true, manufacturers are also now highlighting steam’s ability to deep clean floors and other surfaces and to eliminate 99.9% of germs and bacteria. In the middle of a global pandemic, that kind of message has been extremely attractive and reassuring to consumers. In response, we recently launched the Morphy Richards 1600w 12-in-1 Steam Cleaner, targeting consumers who want to give their floors and other household surfaces a deeper clean. At first glance it looks like a traditional steam mop, but it has a pull-out hand-held unit, so the user can quickly swap from using it upright to getting up-close and personal with stains that are not on the floor. When used in upright mode there is a handy carpet glider attachment to change between hard floors and carpets. But at the push of a button the 12-in-1 converts to handheld mode, and using one of the many great accessories, can clean a multitude of surfaces, including: worktops, tiles, ovens, BBQs, windows, shower doors, grout, taps, sinks and much more, so it really fits with the trend for products which promote better hygiene.

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It has already been named by the Independent newspaper as one of the best steam cleaners on the market, has been shortlisted for an industry award and has received fantastic reviews from consumers. Convenience will remain a key driver for our spring-cleaning efforts and our new Supervac Gold is a powerful 3-in-1 cordless vacuum cleaner from Morphy Richards - another product that is already getting brilliant reviews from consumers delivers convenience in spades. As the name implies it can be used in three different ways - as a cordless upright stick vacuum cleaner, in extended reach mode and as a handheld cleaner. The dual power mode delivers up to 40 minutes run-time and can turn up the power for a deeper clean. The cleaner comes with a crevice tool, dusting brush and upholstery brush, which when attached to the extension tube on the handheld gives extra-long reach to easily clean those hard-to-reach areas like coving, curtains and high ceilings. The accessories and the motorised brush bar can also be attached directly onto the handheld for the close-up cleaning of different areas such as stairs and upholstery. This is a great product for pet owners as it is excellent at picking up stubborn pet hair and an illuminated floorhead also allows you to see under and behind furniture for more thorough cleaning. Despite being packed with features this is a nice, lightweight product that’s easy to carry upstairs and has great manoeuvrability over both carpet and hard floors and the 22.2v Lithium ion battery has a fast charge time of just four hours. It may be sometime before life truly returns

to normal, but data showed spikes in sales of household appliances when non-essential shops could re-open between lockdowns in 2020 so now is the perfect time for retailers to capitalise on the cleaning bug.

March/April 2021

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