NEWS
April/May 2025
housewareslive.net
Eurosonic Partners with Electrolux to launch ‘next chapter of HomeComfort’
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Primark Home opens
B
elfast shoppers have a new destination for stylish ever standalone Primark Home store today, March 6.
Located in Fountain House on Donegall Place, the new retail concept represents a £2 million investment in the city centre and has created 43 new jobs, bringing Primark’s Belfast workforce to over 400 and more than 1,300 across Northern Ireland. The grand opening was attended by representatives from Belfast City Council, Belfast One, and the Belfast Chamber of Commerce. Lord Mayor of Belfast, Councillor Micky Murray, celebrating its positive impact on the local economy. “This is a fantastic addition to our city centre,” said Cllr
Murray. “Not only does it offer more choice for shoppers, but it also provides an important economic boost by creating jobs and attracting more visitors.” The standalone Primark Home store arrives at a time when demand for homeware is booming. The retailer has seen a surge in popularity for its home collection, with items like shelves. Seasonal home décor, including Easter wreaths and growing trend among customers. Fintan Costello, Head of Primark Ireland and Northern
Ireland, expressed excitement about the store’s launch: “Belfast has embraced Primark, especially since the reopening of our Bank Buildings store. The launch of Primark Home not only responds to customer demand but also reinforces our commitment to investing in this city.” To mark the occasion, Primark has introduced an exclusive homeware collection inspired by Pinterest trends. Shoppers tableware. Additionally, Belfast customers will have early access to The Primark Home Edit, a premium homeware collection, four weeks before its nationwide release.
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lectrolux has announced a
partnership to develop a sophisticated line of small domestic appliance, and heating and cooling categories.
Building on its strong legacy and enduring brand strength in the UK and Irish markets, the initial product launches will be available in 2025 and will include corded and cordless along other offerings. Eurosonic Group Commercial Director, Jim Clawley, stated: “I’m absolutely delighted to partner with the Electrolux brand, a name synonymous with excellence and reliability in home appliances. raise the bar for home comfort and convenience in these markets.” Managing Director Harpret Chadha added: “Electrolux is a global giant, and this partnership represents an incredible opportunity for From the very beginning, our shared vision has been to meet the accessible and aspirational.”
Lakeland H
ousewares retailer a management buyout for an undisclosed sum, funded by Hilco.
The deal, which sees
Lakeland CEO Catherine Nunn continue to lead the board, enables Lakeland’s family owners, Sam, Martin and Julian Rayner, to formally retire from the As part of the agreement, including 58 stores, Hilco Capital has
the buyout.
Ms Nunn said: “It’s been a great privilege to work alongside Sam,
Martin and Julian since I joined the business nearly ten years ago. Their energy and commitment to our customers and colleagues is a shared passion, and one that I know will always belong at the heart of our business.
Hilco Capital said: “The retail sector is a challenging space right
now, and Lakeland hasn’t been immune to that. Nevertheless, we see huge potential in the business and a bright future.” The retailer has also announced the closure of its West London store, which will close on June 6.
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