SPRING CLEANING
April/May 2025
housewareslive.net
Scrub away the stress
Cleaning is often seen as a chore, but it doesn’t have to be. Housewares Magazine speaks to Sylwia Jacob, Head of Marketing for Scrub Daddy UK
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n today’s fast-paced world, cleaning is often viewed merely as a chore – something to tick off the to-do list. However, growing mental well-being, offering a sense of calm, control, and even joy. According to Sylwia Jacob, Head of Marketing for Scrub Daddy UK &
Europe: “We absolutely see cleaning as an act of self-care. Taking a few moments to refresh your space can be incredibly grounding—it’s a small but powerful way to feel in control and create a sense of calm.” In fact, health by reducing stress and anxiety levels. A study from the Personality and Social Psychology Bulletin found that people who reported a clean home environment had lower levels of cortisol, the stress hormone. soothing, repetitive nature of the activity. As Ms Jacob explains, “There’s something soothing about the rhythmic motions of scrubbing and seeing immediate results.” Indeed, cleaning can be a form of mindfulness, where the act of focusing on a task provides a temporary respite from life’s distractions. With the innovative FlexTexture® material in Scrub Daddy’s products, users can enjoy a sensory experience as the texture changes with water temperature. This immediate feedback not only makes cleaning more enjoyable but helps reduce the mental load associated with clutter. Beyond function, the design of cleaning products can also impact emotional well-being. Ms Jacob notes, “That smile isn’t just for show, it’s part of our philosophy.” Scrub Daddy’s signature smiley face, along with its ergonomic design, aims to make cleaning more uplifting. She adds, “We believe that joy and function can go hand in hand, and when you feel good about the tools you’re using, you’re more likely to keep up with your routines.” In fact, evidence suggests that positive emotional responses to products can increase engagement and satisfaction. Research from
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The Journal of Consumer Research found that aesthetically pleasing products contribute to higher levels of positive emotions and enhance the overall experience. Scrub Daddy’s product line has expanded to include items like Scrub
Mommy, the Dish Daddy soap-dispensing wand, and PowerPaste natural Jacob shares, “We’re always innovating with the goal of making cleaning easier, and dare we say, more fun.” By focusing on clever designs and vibrant colours, Scrub Daddy continues to make cleaning something users can look forward to.
Positive vibes
The brand’s positive philosophy isn’t just about product design—it Ms Jacob mentions, “We’re big believers in the idea that even small things, like a happy sponge or a joyful scrub, can boost your mood.” Scrub Daddy takes this philosophy beyond products by participating in charity cleans, where employees get involved in physical cleaning efforts to help those struggling with mental health issues. By offering both practical and emotional support, Scrub Daddy fosters a sense of community and well-being. The rise of wellness routines incorporating cleaning is another trend that Ms Jacob has noticed: “More and more people are treating cleaning like a form of wellness.” Whether it’s a quick morning tidy or a full Sunday reset, people are realising the impact a clean space can have on their mental health. In fact, cleaning rituals have become a popular trend on social media, with many people sharing their “clean with me” routines online. These moments of intentional tidying can help individuals start their day with a sense of calm and purpose.
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