April/May 2025 housewareslive.net


BAKEWARE


All you knead is love


Brands are turning up the heat in 2025; with sweet bakes still topping the charts and Housewares Magazine explores how the latest designs are mixing tradition with innovation.


especially sweet baking, which continues to rise among families with young children. Chocolate cake, lemon drizzle, Victoria sponge and carrot cake remain enduring favourites, proving traditional recipes still  However, baking habits are evolving. Consumers are becoming more


 Health-conscious choices are on the rise—62% now see sourdough as a healthier bread option, while 56% are interested in plant-based baked goods, according to Puratos. Gut-friendly, organic, and “free-from” recipes are no longer niche but are shaping the future of baking. Visual appeal is increasingly important. Social media platforms like


T


he UK’s love affair with baking shows no signs of cooling. According to AHDB, home baking remains a treasured pastime—particularly sweet baking, which continues to rise among families with young children. Chocolate cake, lemon drizzle, Victoria sponge and carrot cake are among the nation’s enduring  in modern kitchens. According to AHDB, home baking remains a cherished pastime—


TikTok and Instagram inspire a new generation of bakers with trends from rainbow-layered cakes to air fryer-friendly treats. Time-saving, multifunctional tools that deliver quick, beautiful results are highly sought, especially by Gen Z and millennial households. Retailers can be optimistic. Whether compact bakeware for smaller kitchens, timeless mixing bowls blending style and substance, or PFAS- free products aligned with sustainability values, the sector is full of opportunities.


Style and substance


The Prestige x Nadiya Loves bakeware range, developed with renowned TV chef Nadiya Hussain, stands out by combining trend-led design with


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