THE HOUSEWARES INTERVIEW: CAPTIVATE BRANDS
‘Staying inspired is staying curious’
Speaking to Housewares Magazine’s Will McGill, Jake Doney—Design Manager at Captivate Brands—discusses the evolving role of design in kitchenware, how meaningful design connects with everyday life, and his journey into the housewares industry.
C
aptivate Brands is a design-led creator and distributor of housewares products specialising in stylish, functional products for the kitchen and home. With a commitment to quality and creativity, every item is thoughtfully developed in-house by a passionate purpose to everyday living. Whether it’s a beautifully crafted teapot, a cleverly designed utensil, or a colourful kitchen essential, Captivate Brands focuses on making products that not only look great but genuinely enhance how people live, cook, and connect in their homes. At the heart of the design team is Jake Doney, the company’s Design Manager... His path into the design world—and into Captivate Brands—was as unexpected as it was fortuitous.
a university project,” Mr Doney recalls. “We immediately connected through our shared love of design and product show in London, where graduates showcase their work. He remembered me, saw my collection, and offered me a job on the spot. It was surreal—and incredibly exciting.” His journey with Captivate Brands began in the humblest upstairs; we were a tiny team with big ambitions. What really drew me to the company was my love for consumer product design. There’s something so rewarding about creating
10 |
April/May 2025
housewareslive.net
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
