April/May 2025
housewareslive.net
SPRING CLEANING
C
Leanne Garvie, Bona’s UK Marketing Manager, discusses the rising demand
onsumers are increasingly prioritising eco-
friendly solutions for their homes. According to a Mintel report, 47% of UK shoppers are actively seeking eco-conscious cleaning products, in everyday purchases. This growing demand for environmentally how consumers approach cleaning and home care. In response to this demand, Bona has positioned itself as a care. The brand’s water- to eco-conscious consumers, offering effective solutions without compromising on environmental impact. “Consumers are more aware products that are both effective and sustainable,” explains Leanne high performance but also help reduce waste and minimise harmful chemicals, aligning with the growing demand for greener solutions.” in 2023, highlighting the need for effective and sustainable cleaning continues to dominate the market, and homeowners are looking for long term,” Ms Garvie adds. as GREENGUARD Gold, ensure that its products meet rigorous environmental standards, offering consumers peace of mind that home and environment,” Ms Garvie explains. This commitment to
Consumer trends
example of this trend. According to a that offer convenience and multi- appeal of tools that serve multiple purposes and save time. Ms Garvie explains, “We’ve built trust well and are safe for both consumers and the environment. Our customers solutions.” This trust is evident in the growing number of repeat customers products. As retailers prepare for spring, a
cleaning is a major driver of sales, and placing sustainable, multi-functional products at the forefront will retailers can tap into this growing market and meet the needs of eco- conscious shoppers.
well-positioned to meet the evolving needs of both consumers and the consumers continue to demand products that align with their values,
| 43
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
