BAKEWARE
professional performance. It meets the needs of modern home bakers and the demand for visually appealing kitchenware. “Our bakeware is
crafted from tough carbon steel, ensuring durability and even heat distribution,” says Rachel Hurst, Brand Manager at Prestige. “We’ve added a reinforced non-stick coating inside and out, making food release effortless and cleaning quick.” browning, tapping into the rising trend for textured surfaces. “Textured bases enhance non-stick performance and support more even baking— key for customers wanting bakery-level results at home,” explains Hurst. a vibrant, contemporary look. “People want bakeware that performs well but also looks great,” Hurst notes. “The unique colourway and elegant design help our range stand out in-store and online.” Versatility is another selling point. Oven-safe to 220°C/Gas Mark 7, with internal measurements and extra-large handles for secure grip, it suits both beginners and experienced bakers. Bestsellers include the 23cm Springform Cake Tins and the Non-Stick Baking Tray Set of 2— popular for ease of use and excellent results. In line with sustainability, Prestige offers a 10-year guarantee across
Mason Cash Home to Roost collection
the range. “Durability reduces the need for frequent replacement, encouraging mindful purchasing,” says Hurst.
With innovation,
durability, and standout design, Prestige x Nadiya Loves is perfectly placed to meet consumer expectations and retail demand in 2025. GreenPan is leading with
PFAS-free ceramic non-stick bakeware that balances sustainability and performance. The range uses cutting-edge materials, durable construction, and a commitment to health and environmental responsibility. “Our bakeware is made
Pyrex’s oven dish
from 8mm aluminised steel that won’t warp,” explains Marie Dobbels, Marketing Director Retail at The Cookware Company. “It has
a 2-layer PFAS-free ceramic non-stick coating, which is scratch-resistant, long-lasting, and performs well under everyday kitchen use.” The range is oven-safe to 230°C and dishwasher safe, except superior non-stick surface. GreenPan offers ten core lines, including bestsellers like Springform
36 | Tools for every baker
Pyrex meets growing demand for high-performance yet functional bakeware with innovative solutions blending quality materials, smart design, and practicality. Pavlina Nikolova, Trade Marketing & Digital Manager UK, IE & Nordics at Pyrex, explains how the brand stands out. “We focus on bakeware offering professional results with ease for home bakers,” says Nikolova. “Our Glide range features textured non- stick surfaces for even cooking and easy release, alongside ergonomic handles and excellent heat distribution.” Pyrex is embracing multifunctionality, responding to the rise of air
fryers and smaller appliances. Launching in AW25, their metal air fryer bakeware features foldable metal handles for easy removal. “It’s a convenient, innovative solution for compact kitchens without compromising performance,” says Nikolova. Durability is key. The Glide range has durable, PFAS-free non-stick coatings with enhanced scratch resistance. “High-quality metals and textured surfaces ensure resistance to dents, warping, and scratches for long-lasting performance,” she explains. While designed for home bakers, the Glide range’s robust 0.5mm gauge and coatings suit professional use too. “It’s built for intensive baking,” adds Nikolova. Pyrex also leads in sustainability. “Our bakeware is PFAS-free, aligning
with growing consumer shifts towards healthier, sustainable cooking,” Nikolova notes. Multifunctional use supports more sustainable lifestyles. With innovation, durability, and functionality, Pyrex continues to lead in modern kitchen bakeware.
April/May 2025
housewareslive.net
performers,” says Dobbels. “Baking is a strong lifestyle trend, supported by cookery shows, recipe media, and social sharing. People want bakeware they can trust—like professionals use.” A key difference is GreenPan’s proprietary Thermolon™ ceramic non- stick technology, free from PFAS and harmful chemicals. “As pioneers of PFAS-free cookware, we offer consumers peace of mind they increasingly demand,” adds Dobbels. adds a modern, premium look that meets both practical and visual consumer expectations. “Environmental concerns are no longer niche,” says Dobbels. “Consumers consciously choose PFAS-free products, and we provide a solution without compromising quality or performance.” With a focus on health, sustainability, and durability, GreenPan’s
bakeware provides retailers with a strong story and future-proof range in a market where transparency and trust are vital.
Prestige x Nadiya Hussain Non- Stick Bakeware
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
