June/July 2026
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explains, adding that “consumer reaction is mixed as expectations often exceed reality”. Rather than following trends, Kuhn Rikon says it will only move away from its titanium-strengthened non-stick coating once it finds an alternative that performs equally well over the long term. Versatility is another key purchasing driver, with consumers
increasingly asking: “Can I get more than one use from this piece of cookware?” Innovation has been central to the brand since 1926, when founder Jaques Kuhn developed cookware for the first electric hobs. Today, Kuhn Rikon manufactures cookware for Miele that can communicate with compatible hobs to regulate its own temperature – technology it believes “will probably be commonplace in twenty years”. Its Culinary Fiveply cookware range has “surpassed all our expectations and has become the fastest selling range in our long history”. While sustainability remains important through initiatives such as recycled aluminium and renewable energy, Kuhn Rikon believes consumers still prioritise cookware that performs well and is “robust enough to last for years”. Retailers, it says, should focus on innovative, higher-margin products rather than heavily discounted online ranges.
Consumer priorities
As confidence in home cooking continues to grow, demand is increasing for cookware that delivers versatility, durability and reliable results. The GreenPan is seeing growing interest in hybrid cookware that combines “the searing performance of stainless steel with the convenience of non- stick cooking”, offering products that can handle higher temperatures without sacrificing ease of use or cleaning. Performance remains the key purchasing driver, with consumers looking for cookware that “heats quickly and evenly, performs reliably at high temperatures and delivers consistent cooking results”. Durability, non-stick performance and material transparency are also becoming increasingly important as shoppers pay closer attention to health credentials. GreenPan’s premium Apex Collection is performing particularly well, combining Thermobond™ technology with Thermolon™ PFAS-free ceramic non-stick coating over a 3-ply stainless steel base. The result, says Marie Dobbels, is cookware that delivers “a powerful sear and superior browning while still benefiting from effortless food release and easy cleaning”. Innovation remains central to the category, with GreenPan focused on
improving heat distribution, durability and product lifespan. The brand also believes sustainability is becoming a more influential purchasing factor, as consumers increasingly invest in longer-lasting cookware. For retailers, Dobbels sees opportunities in premiumisation and education,
COOKWARE
adding that those able to explain product performance and long-term value “will be best placed to capture growth in this category”.
Pots of potential
Le Creuset says today’s cookware market is being shaped by consumers making more considered purchasing decisions, with quality, longevity and versatility taking priority over trend-led buying. The continued popularity of home cooking, fuelled in part by social media, is driving demand for premium cookware that delivers lasting performance, while multifunctional products are becoming increasingly important for those looking to maximise space. Design is also playing a bigger role, with cookware “increasingly viewed as part of the home’s aesthetic and often displayed rather than stored away”. Quality and durability remain the key purchasing drivers, alongside multifunctionality and oven-to-table versatility. Consumers are also seeking cookware that complements their personal style while offering professional-level performance and long-term value. Le Creuset’s iconic cast iron cookware collections continue to
perform strongly, reflecting demand for products built to last a lifetime. The brand has also seen growing success with its Outdoor Collection, extending its expertise into outdoor cooking and entertaining. Innovation is focused on creating multifunctional cookware that saves space and makes cooking easier without compromising performance. Sustainability is also influencing purchasing decisions, with more consumers recognising that investing in durable cookware is a more responsible long-term choice. Looking ahead, Le Creuset highlights its Outdoor Collection and the latest Colour of the Season, Bleu Riviera, as key opportunities for retailers seeking products that combine performance, versatility and design appeal.
Brabantia Ironing Boards
Make ironing easier with Brabantia’s premium range of Ironing Boards, thoughtfully designed for comfort, stability and outstanding performance. August is our most popular time for board searches and sales so it’s key that retailers stock up now. They’re available in 4 sizes, A (110x30cm), B (124x38cm), C (124x35cm), and D (135x45cm) which also has a steaming option. Each board features a sturdy frame, adjustable working heights and a child lock for added safety. Finished with durable, high-quality covers in a choice of contemporary designs, Brabantia Ironing Boards provide a smooth ironing surface while combining practicality, style and long-lasting quality. Backed by Brabantia’s renowned 10-year guarantee and service, they are built to make every ironing session more comfortable and efficient.
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