June/July 2026 housewareslive.net


The team welcomed buyers from national retailers, buying groups, independent cookshops and overseas markets, with Noel noting that conversations reflected a clear shift in what retailers are looking for. “Buyers and shoppers want innovation, but it must solve a real consumer need,” he explains, adding that consumers remain cautious about spending and are seeking professional performance without premium-brand price tags. The show also marked the UK launch of the Hamilton Beach


Professional range, led by the XXL DualStack Pro 14.5L Air Fryer. Combining family-sized capacity with a compact footprint, it quickly became one of the stand’s biggest attractions. “The DualStack Pro Air Fryer was undoubtedly one of the stars of the show,” says Mr Pamment. Also drawing attention were the award-winning BaristaPro+ Touch


Coffee Machine, which prepares both hot coffee and cold brew, and the Professional Juicer Mixer Grinder. “Visitors recognised it as a genuinely innovative product capable of creating an entirely new category, something that’s increasingly rare within the small appliance market,” Mr Pamment adds. For retailers unable to attend, the Hamilton Beach Professional range demonstrated a clear proposition: professional-grade performance, distinctive innovation and accessible premium pricing.


Making an impression


Eurosonic Group enjoyed one of its busiest Exclusively shows to date, with packed stands, strong retailer engagement and the launch of several major new collections across its Electrolux, Daewoo and ProChef brands.


“The stands were extremely busy and numbers were up for us, as


were follow-up discussions, which is fantastic,” says Samm Swain, Head of Product at Eurosonic Group. “At times our stands were actually standing room only with people waiting for a slot, which was a nice problem to have and created a real buzz.” One of the biggest talking points was the appearance of TV chefs Matt Tebbutt and John Torode, who introduced their new ProChef cookware collections created in collaboration with Eurosonic. “Everyone loved the collections and both Matt and John were blown away with the response,” Ms Swain adds.


Conversations


with buyers reinforced several


For Rachel Browne, Senior Sales Manager UK & Ireland at OXO, the show continues to be an important fixture in the industry calendar. “Exclusively remains one of the most valuable events in the housewares calendar,” she says. “For OXO, it provided the ideal platform to introduce our new Cookware and Brew collections, while having valuable conversations with customers about where demand is heading over the next 12 months.”


Those conversations reflected a growing focus on products that


deliver lasting value. According to Rachel, buyers are increasingly looking for quality, durability and thoughtful design, with products that solve genuine consumer needs. “Consumers are willing to invest in products that work harder, last longer and make daily tasks easier,” she explains, adding that sustainability remains important when paired with everyday functionality.


The new Cookware collection was a major talking point, offering


retailers three distinct ranges to suit different budgets and cooking styles. Alongside it, OXO introduced additions to its Brew collection, including the award-winning Rapid Brewer, which produces hot coffee in as little as two minutes or cold brew in five, plus a Manual Coffee Grinder and Steel Coffee POP Container. “The Brew collection consistently drew buyers onto the stand,” says


Ms Browne, with the Rapid Brewer proving a particular conversation starter as retailers looked to capitalise on the continued growth of the at- home coffee market. For retailers who missed the show, Rachel points to the new cookware collection as the standout launch, while noting that the Brew range also offers an opportunity to tap into one of housewares’ fastest-growing categories through a complete coffee preparation and storage solution.


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EXCLUSIVELY SHOW 2026: REVIEW


key trends, with coffee and food preparation continuing to drive demand, while matt finishes, sage green and natural earthy tones remain popular across kitchenware. Samm also notes that PFAS-free cookware is now “a necessity, not an option”.


Among the new launches, the expanded Electrolux range attracted significant attention, including premium coffee machines and grinders alongside a stylish new cooling collection. Daewoo’s Samurai Portablend also proved a retailer favourite, while the Aeroglass Air Fryer, Robo Vac and ice makers generated strong interest. The celebrity cookware ranges were equally well received. Matt


Tebbutt’s collection spans everything from everyday aluminium cookware to statement cast iron and premium hammered tri-ply designs, while John Torode and Lisa Faulkner’s range brings warm sage green and cream tones to a collection of versatile cook and bakeware. “For anyone who couldn’t make the show, I’d point them towards our new Electrolux range,” says Ms Swain. “The quality and design across every category is superb, offering high-end products with Scandinavian styling at great value.” Exclusively 2026 gave OXO the opportunity to showcase two key


growth categories, with the launch of its new Cookware collection and an expanded Brew range attracting strong interest from retailers.


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