EXCLUSIVELY SHOW 2026: REVIEW
June/July 2026
housewareslive.net
home cooking is driving demand for professional-quality kitchen tools that are accessible to everyday consumers. Buyers are also simplifying assortments, focusing on proven bestsellers with strong brand stories and consistent sell-through. Exclusively also marked the debut of Victorinox’s new kitchen accessories range, designed to complement its renowned knife collections with practical tools for everyday food preparation. Alongside the launch, the brand introduced updated merchandising concepts, refreshed branding and new display solutions to help retailers create greater impact in-store. Among the products attracting the most attention were the new Swiss Classic colourways, offering a contemporary update to one of the brand’s best-selling ranges. The premium Wood collection also proved popular, while the retail launch of the professional-grade Fibrox range generated strong interest thanks to its combination of chef credentials and accessible pricing. For retailers who couldn’t attend the show, Victorinox believes the new kitchen accessories collection is well worth exploring, alongside the refreshed Swiss Classic range, giving stockists new opportunities to expand their offering while reinforcing a trusted, premium brand presence in-store.
Products with purpose
Despite ongoing challenges across the retail sector, Black+Blum reported a positive Exclusively 2026, with retailers showing a strong appetite for genuinely innovative products and new category opportunities. According to the team, buyers were particularly drawn to products that tapped into growing consumer trends or offered a clear design advantage over existing alternatives. That made Exclusively the perfect stage to unveil Black+Blum’s latest launches, with one product emerging as the clear standout.
The new Stack + Nest Glass Food Storage range proved to be the star of the stand. Made from durable borosilicate glass, the collection has been designed to solve a common storage frustration by stacking securely when in use and nesting neatly when empty to save cupboard space. Fully leakproof and airtight, the containers are suitable for the oven, freezer, microwave and dishwasher, and are available in four sizes alongside a selection of boxed sets. Retailers were also impressed that the new glass range is fully compatible with Black+Blum’s existing multifunction stainless steel food containers, sharing the same lids and box sizes for easy storage and giving consumers greater flexibility across the collection. Another launch generating plenty of interest was the larger Explorer Flask Duo. Designed for sharing, the 1.4-litre flask includes two insulated steel cups that screw securely onto the top and base, keeps drinks hot or cold for up to 24 hours and features a reinforced carry strap and plastic- free contact points. In what the brand describes as an otherwise “tired” vacuum flask category, the new addition stood out for its thoughtful design and practical functionality. “We have not stopped innovating and continuing to challenge the status quo,” says Managing Director Nick Cornwell. “There are some very exciting new products coming into stock in 2027, soon to be unveiled.” Victorinox enjoyed a successful Exclusively 2026, using the show to connect with retailers and showcase new product launches alongside enhanced merchandising solutions. A particular highlight was welcoming Chef Ambassador Tommy Banks to the stand, where his demonstrations and conversations with buyers generated plenty of interest. “His presence generated strong engagement, drawing in both existing
customers and new prospects,” says the Victorinox team. “It provided a valuable platform to demonstrate the performance, precision and reliability of our knives through meaningful conversations with retailers and industry professionals.” Discussions throughout the show reflected several key trends shaping
the market. Retailers are increasingly prioritising trusted brands that offer durability and long-term value, while the continued popularity of
26 | New launches in the spotlight
Exclusively 2026 proved to be an important show for Greener Cleaner, with the business using the exhibition to introduce several new brand partnerships alongside extensions to its core range. The expanded portfolio helped attract a wider audience and opened the door to new retail conversations.
“With launching a number of new brand partnerships we had a far wider and greater interest in the ranges than just traditionally Greener Cleaner,” the team explains. “The show unlocked a number of new conversations we hope move forwards.” Discussions with buyers highlighted a mixed retail landscape. While consumer spending remains under pressure, there was a clear divide between retailers willing to embrace new products and those taking a more cautious approach. “Forward-thinking retailers are trying new and different products and brands,” says the team, while others are “sticking to the safe bets”, potentially missing opportunities for incremental and profitable growth. Alongside new additions to the Greener Cleaner range, the company introduced several new brands to visitors. These included Wild Wood, a collection of chopping and serving boards from Australia; Cucinist, featuring an all-in- one stackable saucepan set with detachable handles; Fizzta, offering a more natural alternative to traditional sparkling water systems; and Mobi, a kitchenware brand focused on performance, fun and quirky design. While interest was
strong across the stand, Wild Wood,
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