COOKWARE
June/July 2026
housewareslive.net
‘Consumers are buying better-quality products less often’
Performance, versatility and longevity are redefining the cookware category as consumers increasingly invest in products that deliver professional results, lasting value and greater flexibility in the kitchen. Housewares Magazine reports.
H
ome cooking shows no sign of cooling down – and neither does demand for premium cookware. From multifunctional pans and PFAS-free non-stick coatings to heirloom-quality cast iron and design-led collections worthy of a place on the worktop, consumers are investing in products that combine performance with longevity. The figures tell the story: the UK kitchenware market is forecast to
grow at a CAGR of 7.8% through to 2033, while 51% of UK consumers say they’re experimenting with new cooking trends, rising to 60% among 16 to 34-year-olds. We asked some of the industry’s leading brands to share the innovations, hero products and retail opportunities driving one of housewares’ fastest-evolving categories.
What’s cooking?
Kuhn Rikon believes innovation continues to shape the cookware category, particularly through advances in multi-layer materials and alternative non-stick coatings. However, while the industry is investing heavily in PTFE-free technologies, the company says performance remains paramount. “There are various innovations in the quest to make non-stick coatings without PTFE as good as those with,” the company
Featured Products
Brabantia Make & Take Collection Enjoy food and drinks on the go with the Brabantia Make & Take Collection. Available in Dark Grey, Light Grey, Jade Green and Soft Beige. Designed for busy lifestyles, this stylish range includes 1.1L and 2L Lunch Boxes, a 1L Lunch Bowl, a 0.5l Water Bottle (also available in Lilac Pink), 0.6L Soup Mug, and a 0.5L Breakfast Bowl. Products are available in Breakfast, Lunch and Salad sets to ensure consumers get the perfect option. Thoughtfully designed to be leak-proof, reusable and easy to clean, and suitable for microwave and freezer, every product helps reduce single-use packaging while bringing practical design to everyday routines. The Make & Take Collection offers a smart, sustainable solution for commuting, work, school and outdoor adventures, all products 100% recyclable after use.
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