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June/July 2026 housewareslive.net


BHETA UPDATE


BHETA declares Exclusively Show 2026 a success


E


xclusively Show attracted more than 130 exhibitors and over 250 brands when it returned to London’s Business Design Centre on 9-10 June.


Organised by BHETA (British Home Enhancement Trade Association), the annual trade event showcased new products, trend forecasts and merchandising ideas, with organisers reporting strong engagement from buyers across multiple retail channels. Reflecting on this year’s show, Exhibition Director Will Jones said: “Initial feedback from exhibitors and visitors is that Exclusively delivered to its usual high standard with a strong turnout of quality visitors keen to engage and trade. Particularly pleasing has been the reaction to the new and improved visitor initiatives with all surpassing last year’s engagement levels. “The new London Store Tour was very well received and will be enhanced further next year. The industry continues to face many challenges but during the course of the show it was a pleasure to see so many engaged and dare I say it smiling faces.” According to organisers, exhibitor demand remained strong, with stand space selling out ahead of the event. Buyers from a wide range of retail channels attended the show, including representatives from major retailers such as Harrods, Marks & Spencer, Tesco, ASDA, Sainsbury’s, Lidl, Ocado, Currys, Boots, B&Q, Costco, Wayfair, Robert Dyas, Next, Amazon, Lakeland, TK Maxx, Argos and John Lewis, alongside independent retailers, department stores, garden centres, online marketplaces and the HORECA sector. A number of well-known culinary and lifestyle personalities also


appeared at the show, including Tommy Banks with Victorinox, John Torode and Matt Tebbutt with Prestige by Meyer Group, Jeremy Pang with Dexam and Lynsey Queen of Clean with Swan. Among the new features for 2026 was a revamped Trend Showcase, designed to highlight emerging consumer trends through product displays incorporating colour, texture and fragrance. Visitors were also able to access a downloadable Buying Guide featuring trend-led product selections and retail insights.


The show additionally launched its first London Store Tour for international visitors, offering guided visits to a selection of retail destinations across the capital. The initiative was introduced as overseas attendance continued to grow. Exclusively Show will return to the Business Design Centre, London, on 8-9 June 2027.


Smeg UK Sales Director Matt Balm joins BHETA’s SEA Committee M


att Balm, Sales Director at Smeg UK, has joined the British Home Enhancement Trade Association’s (BHETA) Sales and Export Activity (SEA) Committee. The committee focuses on opportunities, challenges and legislative issues


affecting the small domestic electricals market, with Mr Balm’s appointment further strengthening its representation from senior commercial leaders across the electricals and housewares sector. Mr Balm brings extensive experience in the electrical and housewares industry, with a


strong track record of driving commercial growth and developing retailer relationships. BHETA said his practical retail expertise and results-driven approach will add valuable insight to committee discussions while supporting greater collaboration across the industry. The SEA Committee represents member interests by sharing market insight and


addressing key challenges and opportunities relating to sales and export activity. It also promotes best practice, operational efficiency and sustainable growth across the home enhancement and electrical sectors. Commenting on the appointment, Steve Richardson, General Manager of BHETA, said:


“Matt’s experience on the commercial and retail side is exactly the kind of insight that keeps the SEA Committee grounded in what’s really happening in the market. I’m very pleased to welcome him and look forward to the contribution he’ll make.”


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