June/July 2026
housewareslive.net
ADVERTORIAL
RKW showcases standout newness at Exclusively 2026
R
KW made a strong impact at Exclusively 2026, with retailers responding positively to one of the company’s most exciting and varied showcases to date. Across SDA, cookware, tableware and heritage ceramics, the RKW stand brought
together a strong mix of category-led innovation, design-focused ranges and future-facing product development. From new breakfast collections and cookware to tableware and lifestyle- led SDA, RKW used Exclusively to showcase the breadth of its portfolio under key brands including Tower, Swan, Wade and Royal Victoria. A major focus was Tower’s new hybrid cookware collections, led by Geo-Clad and Ti-Clad.
Developed in response to growing demand for high-performance, chemical-free cookware, the ranges combine tri-ply construction with a laser-etched stainless steel surface and advanced ceramic non-stick coatings. Designed to deliver enhanced heat distribution, improved searing and easy food release, the collection gives retailers a strong cookware innovation story. Tower also introduced its Slush & Whip Frozen Drink & Soft Serve Ice Cream Maker, which
proved to be a standout product on stand. Designed to create both slushies and soft serve ice cream from one compact machine, Slush & Whip brings a fun, lifestyle-led addition to the Tower SDA range and offers retailers a strong seasonal and gifting opportunity. In tableware, RKW strengthened its offer with the debut of Royal Victoria under the Wade brand. The new porcelain collections attracted strong attention from retailers, bringing a refined and accessible step-up offer to the category through delicate embossing, scalloped forms, soft florals and expressive watercolour finishes. Air fryer innovation was another key area of interest, with Tower debuting its upcoming range of glass PTFE and PFAS-free air fryers. Developed in response to increasing consumer demand for chemical-free cooking, the new glass formats combine performance and visibility with alternative cooking surfaces, including the single Vision Glass Pot and Vision Flexi Glass Dual Pot. As one of the fastest growing brands in the breakfast category, Swan showcased exciting newness and colourways across its Solace and Retro ranges, both of which attracted strong attention at the show. The brand also presented new coordinated ranges including Linea and Azure, further strengthening its offer across SDA and housewares. Wade also showcased new Fish Jug developments, including an exciting new shape and new
sizes coming soon. Building on one of the brand’s most recognisable pieces, the new additions were well received by retailers and continue Wade’s legacy of characterful, design-led ceramics.
To find out more about RKW’s latest launches following Exclusively 2026, retailers can contact their RKW sales representative or email u
sales@rkwltd.com
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