EXCLUSIVELY SHOW 2026: REVIEW


Cucinist and Fizzta emerged as particular highlights. For retailers who were unable to attend the show, the team believes Wild Wood and Cucinist best demonstrate the innovation and quality now being added to the portfolio, offering products that align closely with evolving consumer demand and provide fresh opportunities for retailers looking to stand out. Exclusively 2026 provided RKW with the opportunity to showcase the


breadth of its portfolio, with new launches across Tower, Swan and Wade attracting strong interest from retailers looking for innovation backed by commercial appeal. A key highlight was the launch of Tower Hybrid Cookware, led by the new Geo-Clad and Ti-Clad collections. Combining tri-ply construction, laser-etched stainless steel and ceramic non-stick coatings, the ranges impressed buyers with their focus on performance, durability and chemical-free cooking. Retailers also welcomed the clear good-better product structure, creating an accessible trade-up opportunity for consumers.


Another standout was the debut of Royal Victoria under the Wade


brand. The new porcelain dinnerware collections feature embossed detailing, scalloped shapes, soft florals and watercolour finishes, offering retailers a stylish step-up option with broad consumer appeal. The stand also introduced Swan’s new Linea and Azure small domestic appliance collections, alongside colour extensions to the popular Solace and Retro kitchen ranges, with Retro Matte proving particularly eye-catching. Tower’s updated Cavaletto collection and new Velora range completed the coordinated kitchen story, bringing together matching housewares and SDA products. Conversations with buyers highlighted two clear trends: purposeful


innovation and timeless colour. In cookware, retailers were looking for products that deliver genuine performance benefits while responding to growing consumer demand for durability and chemical-free cooking. Across kitchenware, buyers favoured colours and finishes with lasting appeal, rather than short-lived trends. For retailers who couldn’t attend the show, RKW points to Tower Hybrid Cookware as its standout launch. Bringing together premium materials, everyday performance and a compelling trade-up proposition, the Geo-Clad and Ti-Clad collections reflect the brand’s focus on innovation that delivers tangible consumer benefits while supporting retailers with a strong commercial story.


Innovation driving growth


Exclusively 2026 proved to be Bluestem Group’s busiest show to date, with the company expanding its presence by adding a second stand dedicated to floorcare brand Ewbank, while creating more space to showcase its growing portfolio of home brands and new partnerships. The larger footprint reflected the breadth of the business, with buyers exploring everything from kitchen appliances and floorcare to outdoor living products. The team also welcomed existing customers and prospective retail partners, with fresh coffee from De’Longhi helping to fuel conversations throughout the show. Across the stand, several trends emerged. Colourful, design-led appliances continued to attract attention, with Ariete’s Positano and Capri breakfast collections proving particularly popular thanks to their Mediterranean-inspired styling. At the same time, retailers highlighted ongoing demand for practical solutions, including personal heating, cooling products and chemical-free cleaning. Among the new launches was the Ewbank HYDROSV 2-in-1 Steam


Vacuum, a multifunctional appliance that vacuums and steam cleans hard floors simultaneously before converting into a handheld steamer for whole-home cleaning. Bluestem Group also unveiled the Igenix 60L Portable Fridge Freezer, aimed at the growing outdoor living market, alongside Statesman’s new Scandi kettle and toaster collection, featuring contemporary matt finishes and oak-effect detailing in a choice of four colours. Visitors were also drawn to Panasonic’s award-winning microwave


range and a selection of De’Longhi coffee machines, while the timing of the show, following the late spring heatwave, meant Igenix cooling


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June/July 2026 housewareslive.net


products generated strong retailer interest. For retailers who couldn’t attend, Bluestem Group highlights the


Ewbank HYDROSV Steam Vacuum as the standout launch. Building on the brand’s 140-year heritage, it combines steam cleaning, vacuuming and handheld functionality in one versatile appliance, reflecting growing consumer demand for efficient, chemical-free cleaning solutions. Exclusively 2026 gave Captivate Brands the opportunity to showcase the latest additions to its growing licensed portfolio, with buyers responding positively to collections that combine familiar brands with fresh seasonal updates. “Exclusively continues to be an invaluable opportunity to meet buyers


face to face and understand what’s shaping the market,” says the team. “This year’s show reinforced the strength of licensed brands, with buyers responding positively to fresh seasonal launches and collections that offer clear points of difference.” Conversations throughout the show highlighted a growing preference


for brands with lasting appeal rather than short-lived trends. Retailers were particularly interested in collections that evolve each season, giving them newness while retaining the consumer recognition and loyalty that established licensed brands bring. Coordinated merchandising and complete collection stories also remained high on buyers’ wish lists. Among the new launches were the latest Cath Kidston Christmas, William Morris At Home, Yvonne Ellen and MADE collections, each introducing new designs, seasonal updates and additional product categories. The aim is to build on the success of existing ranges while giving retailers compelling reasons to refresh their offer. These licensed collections attracted the greatest attention on the stand, particularly those demonstrating how well-known brands can continue to evolve through thoughtful product development. Buyers were especially drawn to coordinated ranges that combine distinctive design with strong merchandising opportunities. For retailers unable to attend the show, Captivate Brands


recommends exploring its latest licensed launches, including collections from Cath Kidston, William Morris At Home, Yvonne Ellen, Mary Berry and Orla Kiely. By balancing trusted brand recognition with seasonal innovation, the ranges continue to offer strong commercial opportunities across the housewares sector.


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