THE HOUSEWARES INTERVIEW: ZYLISS What’s next?
Looking ahead, Zyliss is increasingly focusing on developing complete product ecosystems rather than standalone gadgets. The salad category offers a
perfect example. Ms Ohnemus proudly describes the current salad spinner as “the Ferrari of salad spinners”, thanks to patented technology that removes significantly more water while incorporating practical additions such as an integrated pouring spout. The next step is expanding around that core product. Later this year, the company will introduce a MultiCut Slicer Dicer
Grater designed to integrate directly with existing salad spinners. Customers who already own a salad spinner can simply purchase the new attachment lid rather than replacing the entire unit. “It’s about creating systems that work together while also recognising that kitchens are getting smaller.” Space-saving has become an increasingly important consideration
across the product range. “We don’t want customers buying products that end up hidden in the back of a cupboard because they’re too bulky.” Another significant area of growth is cheese. For a proudly Swiss company, expanding into fondue, raclette and specialist cheese preparation feels like a natural evolution. “It’s probably the most authentic category we could move into,” shares Ms Ohnemus.
The new collection includes serving boards, cheese knives, graters and fondue sets, alongside a new raclette range, including one model with smoke-reduction technology. “For me, these products perfectly combine our Swiss heritage with modern design.” Alongside product expansion, Zyliss is also gradually increasing Swiss manufacturing. “We’re not saying every product will be made in Switzerland because
there are commercial realities, but strategically we’re introducing more Swiss-made products selectively.” With low-cost imports continuing to flood the market, maintaining
value has become increasingly important. “When someone buys a Zyliss product, they’re buying into 75 years of
expertise.” The company’s products typically carry guarantees of five years,
reflecting a philosophy of longevity rather than disposability. “We want products that last. Sustainability isn’t just about packaging;
it’s about designing products people won’t need to replace regularly.” She also believes consumers are becoming more aware of quality when preparing food. “Healthy eating starts with good-quality kitchenware. More people are beginning to understand that.”
Can I get involved?
“We’ve created everything retailers need to get involved,” says Ms Ohnemus. “Whether it’s window displays, anniversary branding or in- store demonstrations, we want to help them tell the Zyliss story.” For retailers, it’s an opportunity to create theatre around products that
are naturally demonstrable. “We’ve invested heavily in marketing because we want consumers to see our products in action. Once people experience how they work, they understand the value immediately,” she explains. While anniversaries naturally encourage reflection, Ms Ohnemus is
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clear that Zyliss is focused firmly on the future. “It really feels like we’ve invested in setting ourselves up for the next chapter.” 75 years on, Zyliss is still asking exactly the same question Karl Zysset
asked all those years ago: “how can everyday cooking be made just that little bit better?”
To stock Zyliss products, contact
sales.orders@dkhouseholdbrands.com
June/July 2026
housewareslive.net
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