February/March 2026 housewareslive.net


maintenance. “We’ve taken professional sharpening principles and made them accessible for home cooks,” Mr Stenhem says. Design also plays a key role in the category’s appeal. New colourways such as Linen White and Swedish Red reflect growing interest in products that combine performance with aesthetic value. “It’s about blending precision engineering with Scandinavian design,” he explains. “Products should stand out on the countertop while remaining functional.” For Stenhem, sharp knives are fundamental to the cooking experience. “Sharp knives make all the difference,” he says. “They allow you to glide through ingredients, making prep faster and safer.” They also improve presentation. “Clean, precise cuts elevate the final dish


and avoid issues like squashed tomatoes or torn herbs.” Looking at wider trends, he highlights sustainability and design-led


performance. “Brands that combine these elements with reliability will be best positioned in the market.”


Effortless food prep Victorinox also emphasises the importance of durability, precision and multifunctionality. “At Victorinox, our range is built on a legacy of Swiss precision, quality and innovation,” the company says. “Our Swiss Classic and Wood knife collections are known for their balance, durability and ergonomic comfort.”


TOOLS & GADGETS


Alongside knives, the range includes accessories such as sharpeners, storage solutions and utensils designed for everyday use. “Our goal is to simplify and elevate


everyday cooking tasks,” the brand explains. “Our blades are engineered for optimal sharpness and reduced drag, making prep quicker and more satisfying.”] Comfort is equally important. “Ergonomic handles minimise fatigue, particularly during longer prep sessions,” it adds. Versatility is another key focus. “Many of our knives can replace multiple single- purpose tools, helping consumers maximise space, especially in smaller kitchens.” Across the category, Victorinox identifies


several key trends. “Sustainability has become a baseline expectation, alongside strong demand for premium design, ergonomic features and multifunctional products.” Design is increasingly important as tools become part of the kitchen aesthetic. “Consumers want products that perform well but also complement their space.”


Looking ahead, the brand expects demand to remain focused on durability and long-term value. “People want tools that last and perform consistently,” it says. “At Victorinox, we believe life is better when you’re best prepared. Our goal


is to deliver products that combine functionality, beauty and responsibility for today’s cooks and future generations.”


Featured products Haden Home Bar 6L Beer Dispenser


Introducing the new Home Bar 6L Beer Dispenser, a simple way to enjoy fresh draft beer at home. Designed to house a compact keg insert, it delivers chilled beer directly from the tap, recreating the familiar pub experience in a compact countertop format. Its clean silhouette and contemporary finish allow it to sit naturally within modern kitchens or home bar settings, offering an easy way to elevate relaxed gatherings and everyday entertaining.


Get in touch to discover Haden’s new cooling and dispensing collection. u Crushgrind Zurich Cutting Boards


Crushgrind’s Zurich Cutting Boards bring a blend of bold geometric design and everyday practicality, transforming routine prep into a more considered kitchen experience. Available in multiple sizes and colours, they are designed for chopping, slicing and even serving, offering a versatile surface for a wide range of food tasks. Their modern aesthetic allows them to double as decorative pieces when stored in the accompanying stand (sold separately), giving countertops a clean, curated look. Made from durable polypropylene, they are hygienic, long-lasting and dishwasher safe for easy maintenance. The


boards also complement Crushgrind’s Billund series, allowing buyers to create a cohesive, design-driven kitchen set. A reliable, attractive option for contemporary food preparation.


u 0116 234 4611 u sales@burton-mccall.com


| 37


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44