COLUMN: DK HOUSEHOLD BRANDS: TOM HAMER, MANAGING DIRECTOR UK & IRELAND
February/March 2026
housewareslive.net
‘Our mission has always been to make life easier for our retail partners’
By Thomas Hamer, UK Managing Director at DK Household Brands R
etail has never moved faster than it does today. Buyers are balancing tighter timelines, evolving consumer expectations and increasingly complex supply chains. In this environment, the way we support our retail partners matters more than ever. We’ve always focused on making life easier for the
retailers we work with. That commitment has guided everything we do - from product development across our brands to the service we provide our customers every day. It’s also the thinking behind the launch of our new ordering app.
Simply put, we wanted to streamline from the buying
process. For many retailers, ordering can still involve multiple steps - browsing catalogues, checking availability, contacting sales teams and managing repeat orders. While those systems have worked for years, the reality is that modern retail increasingly demands speed, flexibility and instant access to information. Our new app is designed to bring all of that together in one place.
The platform allows our customers to browse and
order from our full portfolio across all our brands quickly and easily, whether they’re on the shop floor, in the stockroom or planning ranges from their desk. Retailers can build baskets, reorder previous purchases and place replenishment orders in just a few taps. For busy buyers,
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that kind of simplicity can make a real difference. Another key benefit is visibility. The app provides immediate access to our complete catalogue across brands such as Cole & Mason, Zyliss, AdHoc and Culinare, alongside real-time product information, pricing and availability. That means no waiting for brochures, no switching between systems and no delays in discovering what’s new. Importantly, the app is not just about ordering. It’s also about creating a closer connection with our retail partners. Through the platform, customers will receive early access to new launches, exclusive promotions and additional point-of-sale opportunities that help drive sales in-store. For us, this is part of a wider commitment to
investing in tools that support our customers’ businesses. Retail partnerships are at the heart of DK Household Brands, and technology like this allows us to strengthen those relationships in a practical way. Our aim is simple: to provide retailers with the
products they trust, supported by service and systems that make doing business with us as straightforward as possible. The new ordering app is another step in that journey.
For more information please speak to your DK Household Brands account manager or contact: sales.
orders@dkhouseholdbrands.com
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