advertorial Spring Fair 2020: housewares
showcase set to inspire and invigorate • 2,500+ exhibitors across two distinct sourcing destinations and 16 carefully curated sectors • Re-edited Cook & Dine sector to serve up the best in culinary ideas • Support for UK retailers with international ambition • 2-6 February 2020, NEC, Birmingham
Exhibitors New exhibitors featuring in the inspiring Cook & Dine sector include Baker & Brown with their hand finished UK designs, and Kuhn Rikon who will be showcasing their new kochblume silicone tools. Spring Fair will also welcome back for 2020 Haus, as well as favourites such as KitchenCraft, Captivate Brands, Denby, Le Creuset, Portmeirion and Grunwerg.
theatre areas and focuses such as an all-new sustainability trail. Across five days, visitors from the housewares retail and hospitality industries, as well as online retailers, hardware retailers, garden centres and wholesalers will be able to get up-close and hands-on with the very best that the Cook & Dine sector has to offer throughout halls 7 and 8. Following the 2020 ‘Hello New!’ theme, visitors can expect to find lots of newness across the sector and the show as a whole. Recognising that consumers’ needs and wants are evolving, the Spring
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Fair layout has been re-edited to help visitors identify opportunities to ramp up their retail business and fuel greater sales and profits. Existing to enable the industry to make and meet its market, the show promises to be market-fresh, people-connected, on-future and scale-certain.
Barista Bar
The Cook & Dine show sector will welcome a brand new feature for 2020, the Barista Bar. The Barista Bar will provide visitors with a beautifully designed area to relax, re-charge and have a coffee. With the growing coffee culture in the UK and the need for retailers to increase both dwell time and experience within their retail spaces, this all-new feature will offer visitors inspiration on how this could look in store.
The BHETA/Bira Pavilion For 2020, the show will also be introducing the all-new BHETA/Bira Pavilion. The Pavilion will host 13 Bira Direct and BHETA suppliers, helping them to connect with key buyers at the show. Brands confirmed for the pavilion include Pyrex, Melitta UK and Eco Chic.
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housewareslive.net •
HousewaresLive.net
pring Fair, the number one sourcing destination for home and gift retail, is set to inspire and invigorate visitors from the housewares and culinary sectors with new-for-2020 features,
Housewares Innovation Awards – showcasing shortlisted exhibitors At the 2020 show, Spring Fair will display exhibiting finalists within the Cook & Dine sector as part of its partnership with The Housewares Innovation Awards. The awards celebrate the collective achievements of the housewares
sector – annually recognising and rewarding the innovative manufacturers and creative retailers that have helped the industry to thrive. The display in the Cook & Dine hall will host a selection of shortlisted products for the duration of the show and provide visitors will the opportunity to discover the very best innovation and new products lines that the industry has the offer.
Unrivalled Content Throughout the event, visitors can immerse themselves in an exciting programme of free workshops, seminars and empowering talks. During the five days, Spring Fair will welcome a host of big names across the Inspiring Retail Stage, Retail Skills Theatre and the brand-new Design and Source Stage. The Inspiring Retail Stage will host insightful seminars on topics such as sustainability, customer experience and celebrity Q&As with the ‘Queen of Cakes’ Mary Berry, who will be on the Captivate Brands stand in hall 8, and the ‘Queen of Shops’ Mary Portas. Other keynotes across the three stages include John Lewis, Selfridges, JML, Harrods, Google and Spring Fair’s official trend partners Colour Hive.
Nurturing international ambitions For 2020 Spring Fair has pledged to open up new opportunities, markets and trend influences as part of its ‘Hello New!’ event theme and mantra. As part of this, the show’s all-new Sourcing sector in hall 18 will welcome exhibitors from key regions across Europe, Asia, Africa and South America who will showcase the very best home and giftware product. The Design and Source Stage will also host insight-led talks on how visitors can get one step ahead of market rivals in 2020 by looking beyond the UK’s borders for the best and most competitively priced products.
• Spring Fair runs from the 2 – 6 February at Birmingham’s National Exhibition Centre. Register to attend for free here:
www.springfair.com
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twitter.com/Housewaresnews December 2019
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