news H&M HOME Concept Store opens at Bullring
Global fashion giant H&M officially opened its first H&M HOME Concept Store outside London in Birmingham’s Bullring shopping centre on October 31. The new offer is part of the
brand’s refreshed store in the destination. The 21,500sq ft three-floor unit offers ladieswear, kidswear and menswear departments, alongside the new H&M HOME Concept Store, which features ‘stylish and affordable lifestyle and homeware items’. Designed by an in-house team, the new H&M HOME location is the third dedicated
Concept Store for the brand in the UK. H&M celebrated the opening with a Halloween themed event, which included an in- store DJ alongside Halloween-themed make-up and nails, courtesy of Blow Birmingham’s pop-up beauty bar. H&M country manager for UK & IE Toni Galli said: “We’ve reopened this H&M store with a brand new look and feel which we think shoppers in Birmingham are going to absolutely love.”
Iain Mitchell, UK commercial director of property
Tefal launches digital media campaign
Tefal is running an influencer marketing campaign to promote its ActiFry Genius XL Air Fryer. Tefal said the product
provides ‘the ultimate versatility through seasonal themes and recipes while delivering the most delicious and healthy results’. Several high profile
influencers will be cooking and
demonstrating meals using the ActiFry Genius XL through social media. Users will be encouraged to access Actiprogamme: a three-part series of recipes for different seasons, available on the free ActiFry app.
The campaign, which kicked off in mid-November and runs for six weeks, is underpinned with a comprehensive range of specially designed in-store point of sale material. Caroline Ross, marketing manager of Groupe SEB, commented: “During November and December, while it’s easy to get caught up in the
celebratory spirit and indulge in a mince pie or two, all of these treats can add up fast, leaving you feeling sluggish and a bit unwell by the time the New Year rolls around.
“This campaign aims to
encourage and inspire consumers to cook their festive favourites in the Tefal ActiFry Genius XL. Its combination of the stirring paddle and automatic temperature adjustment makes the most delicious yet healthy roast turkey breast, while its large 1.7kg cooking capacity makes cooking for the whole family stress-free.”
New members join BHETA
BranQ and Genpower are the latest companies to join the British Home Enhancement Trade Association (BHETA). Polish housewares supplier
BranQ uses recyclable materials to make household products which are suitable for multiple uses. The range covers bathroom, kitchen, cleaning, storage, and products for children. Genpower started in 2006 as an importer of generators and has grown progressively through agreements with the Hyundai Corporation to distribute firstly generators and water pumps, and then successively air
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compressors, pressure washers, garden machinery, power tools, replacement engines and light
construction equipment. BHETA has also added another business service provider - MTD Training - to its 29-strong list. MTD specialises in all levels of management and leadership training and provides open, in house and online courses with CPD (Continuing Professional Development) certification. BHETA’s service providers
offer members a range of discounts, special terms and free advice and guidance.
Areas of expertise covered include environmental advice, exhibitions, legal, HR, corporate risk, logistics, marketing, data, recruitment and software, as well as media and industry partners. Will Jones, BHETA’s chief
operating officer, commented: “It’s great to see expansion in both the DIY and housewares sectors. It just goes to show that all suppliers, retailers and trade associations simply need to focus on the marketplace notwithstanding the challenges around us.”
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development and investment company Hammerson, which owns Bullring, commented: “H&M’s store in Bullring has been a huge draw for a number of years, and the addition of H&M HOME is sure to drive footfall still further. We are always looking for ways to introduce new concepts and offers across our portfolio, and this is a great example of that.”
Burton McCall appoints Nick O'Mahony
Burton McCall has announced that Nick O'Mahony has been appointed as its sales executive for Northern England
The housewares distributor said: “Nick began working with us in October and will look after our premium brands in the HORECA [Hotel/Restaurant/Catering], home, garden and DIY sectors. Since joining the business, he has spent his first couple of weeks getting to grips with his portfolio of brands as well as his extensive customer database.” Nick previously worked as a
buyer/general manager for the Leeds- based independent cookshop group Peter Maturi & Sons before joining cookshop chain Steamer Trading, where he spent the past five years, before moving to the distribution side of housewares with Burton McCall. Burton McCall distributes and markets a
portfolio of 27 global brands including housewares names Aladdin, Bamix, Fissler, Stanley, CamelBak, Peugeot, Victorinox, Bright Spark, Olde Thompson, Zoku and Microplane.
BBC One hosts A Berry Royal Christmas
BBC One will serve up a one-off festive special for viewers this month with A Berry Royal Christmas, presented by cookery doyenne Mary Berry. The show, which airs on December 16 at 8.30pm, will offer a unique look into the charities that the Duke and Duchess of Cambridge support. Mary will join the royal couple on four of their royal engagements. The show will culminate in a Christmas
party, hosted by The Duke and Duchess, with some special guests including Bake Off 2015 winner Nadiya Hussain, who will help with the festive food. The party will be held to thank and acknowledge staff and volunteers from charities and organisations who will be working over the Christmas period.
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twitter.com/Housewaresnews December 2019
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