talking shop

HOUSE opened three new stores in Cambridge, Bromley and London in November

ustralian housewares specialist chain HOUSE has continued its store roll out in the UK with three new branches

centre in London (November 22). They join branches at the Westgate shopping

launched before Christmas, bringing the total to eight including its web store HOUSE executive chairman and ceo Steven Lew

said: “Our UK rollout has focused on opening the best stores in the right locations. The three new locations are a natural fit for HOUSE. “We will be on hand to give keen, local home cooks the tools they need to feel confident in the kitchen, with our unrivalled selection of brands and expert knowledge in-store. We’re passionate about cooking, dining and entertaining.” The trio of new shops are located at The Grand

Arcade in Cambridge (which opened on November 2), The Glades shopping centre at Bromley in Kent (November 9) and Stratford Westfield City shopping

centre in Oxford, which opened on April 16 coinciding with the launch of, the Lexicon shopping centre in the Berkshire town of Bracknell (April 22), Meadowhall shopping centre at Sheffield in South Yorkshire (on April 28), and Chapelfield shopping centre in the Norfolk town of Norwich (August 4). Each shop offers more than 4,000 products including cookware, bakeware, glassware, kitchen gadgets, small electricals, knives, table linens and accessories. With online ordering and collections available in-store, shoppers can access an even bigger range of products and brands. Customers can also sign up to the HOUSE VIP club either online or in-store and enjoy an introductory 100 points. Each £1 spend accumulates a point and for every 500 points, VIPs receive a £20 voucher to spend at HOUSE. Other benefits of the VIP club include first access to promotions, competitions and invites to in store events. The retailer’s brand portfolio includes Aladdin,

BergHOFF, Camelbak, ChefAid, Chef’n, Culinare, Fissler, Le Creuset, Joseph Joseph, Jamie Oliver, Mclaggan Smith Mugs, Microplane, Robert Welch Designs, Sage, Smeg, Tala, Wusthof, Zyliss, Cole & Mason, Oxo and LSA International - in addition to exclusive House brands Cuisinepro, Alex Liddy, Cellar, Scullery and Soffritto. According to, on December

December 2018 •

HOUSE continues UK expansion A

6 the top five sellers were: an Ulster Weavers cotton tea towel in the Royal Wedding Traditional design (£8.99), Smeg pastel blue ’50s style blender (£149.99), Cuisinepro iconiX 10-piece pan set (£299.99), Cuisinepro Damashiro 6-piece knife block (£149.99) and Alex Liddy Modern White 18-piece coupe dinner set (£79.99). Established in Australia in 1978, HOUSE is a member of the Global Retail Brands (GRB) family. GRB bills itself as the largest private specialty kitchen and homewares chain in the Southern Hemisphere, with more than 170 stand-alone stores. The UK is its first foray into the North hemisphere. HOUSE has ambitious plans to open a total of 75

stores across the UK within three years, creating 1,000 jobs. The rollout is planned to continue into 2019 and beyond. MMX Retail is sole property advisor for HOUSE in the UK. | 35

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