Lakeland smashes Guinness World Record attempt…

Housewares chain Lakeland is ‘over the moon’ after triumphing in a Guinness World Record attempt held at its flagship store in Windermere on November 9 and November 10. Three staff members - Stella Wilson, Zoey Haliwell and Jane Nicholson - baked continuously for 30

consecutive hours each, from 11am on November 9 to 5pm on November 10. They were rewarded for their achievement with certificates, given at the end of the challenge by a representative of the Guinness World Record Book. During the period, the trio baked over 8,000

cupcakes, which were sold to staff and customers, with all the money raised (£2,644) going to The Royal British Legion charity. All other Lakeland stores across the country also baked in-store and sold their cupcakes for the same cause. Windermere store manager Robin Moffatt said:

“The team approached this event with determination, passion and a real sense of fun. I’m really proud that Stella, Zoey and Jane have achieved this great accolade and have joined the exclusive group of World Record Holders. The cakes themselves couldn’t have been baked without the

… and launches its first ever Kitchen Report

Lakeland has published an in-depth look into the latest kitchen trends in the UK. The Lakeland Kitchen Report 2018 is the first survey of its kind commissioned by the retailer. The results of the study are based on the responses of 2,000 UK adults polled by YouGov, and customer and industry insights provided by the housewares multiple. Lakeland ceo Catherine Nunn said: “Our research delves into what makes the nation tick when it comes to their kitchens, from most-loved cooking gadgets to which cuisine is currently in favour. It also gives us an insight into how our cooking has evolved over the last 20 years, for better or worse.” According to the report, half of us spend 45 minutes or more

cooking our evening meals, 79% spend 30 minutes or longer and 10% spend less than 30 minutes. While cooking, 39% of us listen to the radio, which is a more popular pursuit than watching TV (32%), scrolling through social media (22%) or doing the cleaning (17%). But how you cook completely depends on your age, the report

says. Those aged 18 to 24 are far more likely to browse their social media accounts (52%) while cooking than drinking a glass of wine (11%). Those over the age of 55 are much more likely to have a glass of wine (16%) than hang out on Facebook or Twitter (9%).

• Turn to p37-40 to read more of the report’s findings.

donation of flour from Carr’s, eggs from Steven Procter from Selside and icing from Renshaw. Kenwood kindly donated a stand mixer as a prize for our raffle, while Michael from Kenwood and Sheila and Holly from Renshaw even dedicated a few hours of their time to ice cakes for us. So a huge thank you to them, as with over 8,000 cakes to ice, we needed all the help we could get! “Our ceo Catherine Nunn was in at 5am icing the

backlog of cakes, along with many colleagues and their friends and family, who merrily built and packed cake boxes, iced cakes and cut out [Royal British Legion] poppies for decoration throughout the event. Our kitchenware buyer Veronica Davidson iced

cakes from 1am to 6am and Stephen from the retail team valiantly helped out for the whole 30 hours – that’s dedication!”


2019 2 – 5 March Chicago, USA

Show information and free online pre-registration:

For travel arrangements, contact Expose Travel, Paul Vasdev,Tel: +44 1883 349576, Email:

What makes the IHA Chicago show stand out for me is both the sheer diversity of product on offer – I will often come away inspired to look at a category that I hadn’t got on my wish list before attending – and the extent of innovation shown, which is unmatched by any other show. Increasingly, Chicago seems to be the next port of call for products fresh from successful crowdfunding campaigns, now ready for a wider market.

Ben Phillips, Director Steamer Trading

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