Spotlight
www.heatingandventilating.net
Delivering quality and innovation in HVAC
Kelly Butler, group marketing director at Aspen Pumps Group describes the company’s journey from humble beginnings to a market leader and a globally recognised brand
Kelly Butler, group marketing director at Aspen Pumps Group
we work hard to help them drive business through the wholesaler channel.
How have you evolved in the UK?
Our business has evolved enormously over the years, but we have always remained committed to our wholesaler relationships. The most significant move for Aspen was to boost our direct relationship with wholesaler customers, giving us a solid platform to capitalise on our earlier mentioned strengths. Master distributor acquisitions in France and Germany have contributed to the creation of a truly international organisation. That is how we see ourselves in 2020 and moving forward. We have invested heavily in our French and German warehousing operation and customer support resources. Similarly, we have invested in Australia for our Asia Pacific operations and in November 2019 we opened our first Aspen Inc warehouse in the US. With teams set up in India and LATAM too, it is clear to see how we have evolved internationally in recent years, helping us to ensure 75% of our sales come from international markets.
Describe the range of products you supply?
Who is Aspen Pumps?
Aspen Pumps Group has developed a market leading reputation across Europe for the design, manufacture and supply of condensate removal pumps, along with a broad range of tools and ancillary categories. Our leading brands – Aspen,
!" April 2020
Advanced, Xtra, Big Foot and JAVAC – are synonymous with innovation, exceptional quality and associated reliability along with market leading sales and customer service support. We very much position ourselves as a strong and trusted partner company for our wholesaler key accounts across Europe. They know installers love our brands, and
The Aspen offer has developed over the years. Since Aspen Pumps was founded by a group of HVACR engineers in 1992, we have been a market leader in condensate removal pump technology. From the original peristaltic pump we have evolved our offer to incorporate a comprehensive range of mini pumps for all installation scenarios. In room, in unit and remote location pumps offer installers
www.heatingandventilating.net
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