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Industry news


Greif announces multi-million Euro investment in new IBC facility


Women in packaging founder to speak at rotometrics


Greif is delighted to announce the official opening of its new intermediate bulk container (IBC) plant in Ede, the Netherlands. Developed in close cooperation with Greif’s longstanding industrial packaging partner Tholu, the multi-million euro facility has been designed to offer customers the very latest IBC technologies available to the market, with a specific focus on the food industry. Situated adjacent to Tholu’s IBC reconditioning site the modern, fully- enclosed facility includes a warehouse and production plant with two IBC lines, and stretches over an area of 90,000m2


in total. Equipped with clean


room blow moulding capabilities, the plant complies with the Global Food Safety Initiative (GFSI), Hazard Analysis and Critical Control Point (HACCP) and ISO 22000-4. This latest investment follows the opening of Greif’s state of the art IBC facility in Mendig, Germany. Further investment in new facilities across EMEA is planned over the next few years, including Russia in 2019.


Understanding the evolving nature of the packaging industry is key for businesses to capitalise on future opportunities, according to industry expert and co-founder of Women in Packaging, Joanna Stephenson, who will share her insights at the 2018 RotoMetrics European Open House Event. Taking place July 3-4, at the RotoMetrics European headquarters in Walsall, West Midlands, the event will feature a host of notable speakers alongside Stephenson, including Kevin Vyse, senior packaging technologist and circular economy lead at Marks & Spencer and keynote speaker - explorer Sir Ranulph Fiennes. The event is supported by over thirty global suppliers and is an opportunity for attendees to share insight and gain knowledge from experts from all areas of the packaging industry. Stephenson will discuss the latest global trends in the industry, in particular their impact on the label sector, She says: “The packaging industry is evolving significantly, so it is more important than ever to understand the global trends and changes taking place and what these mean for businesses today. “In particular, the label industry is a complex, vibrant sector with numerous substrates, processes and materials available to allow for ever more innovative solutions. Add to this an understanding of global external factors that play a role and forward-thinking businesses can truly capitalise on the myriad of opportunities available today.”


New award-winning ‘Black & White’ inspirational envelope


award-winning design project in wine and spirits. Converters, designers and brand owners are now being invited to receive their own copy of the ‘Black & White’ envelope, with its set of inspiring wine and spirits labels that follow a common design theme. Ralph Olthoff, segment director wine and


A


spirits, from Avery Dennison, said that Smith Lumen and Rotas Italia were asked to create a range of labels with a shared creative and narrative concept: “Black and white are iconic design colours, especially in the wine and spirits segment, and we wanted to show how a brand story can be created, starting with the paper itself and going on to incorporate the individual brand’s style and messaging. The results have been outstanding – and we were delighted to see our ‘Black & White’ envelope win first prize in the ‘Literature Design’ category at the 23rd Brand Identity Grand Prix earlier this year.” Drew Smith, CEO and founder of Smith Lumen, says that materials in the Black & White Collection


from Avery Dennison offered a stimulating starting point: “The creative concept for this project was completely free – and there is nothing more exciting for a brand design firm. We closed our eyes, caressed the papers and listened to the story they had to tell. Contrasts between the black and white and the strong and delicate textures – structured and soft – brought out in us memories and sensations linked to exploring different places and traditions.” “We created an ‘Inspired by Diversity’ concept,


expressing the contrasting emotions which make every journey an experience. All of this was


collaboration of Avery Dennison with Italian design agency Smith Lumen and Italian printer Rotas Italia has resulted in an


enabled by high-quality materials. We were able to deliver a complete project, in which creative design, physical materials and productive technologies went hand in hand.” Materials used in the project include the


brilliant white Fasson Martele Extra White, finished design ‘Calavera Bianco’; the velvety Fasson Martele Black, finished design ‘Bondi Beach Brew’; deeply textured Fasson Cotton Touch Craft, finished design ‘Ekapa’; deep black Fasson Cotton Black, finished design ‘La Fleur du Mal’; a sensual Fasson Soft Touch White, finished design ‘Echo’; and opulent Fasson Soft Touch Black, finished design ‘Anami’. Various consistencies of the papers enabled


three-dimensional effects, using emboss and deboss techniques. The black-pulp papers also allowed extremely high-end finishes that more conventional black-coloured papers cannot deliver due to glimpses of the white ‘pulp’. Different printing techniques used included copper and gloss leaf, braille paints and standout silk screen colours. Click here to request a ‘Black & White’ envelope complete with wine labels.


www.convertermag.co.uk


June 2018


7


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