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Finishing Equipment


Choosing a paperboard for a sophisticated packaging based on the kilo price can be like shooting yourself in the foot. What appears cheap can turn out to be expensive when you also


consider how the material functions in the production process and what the end result looks like on the retail shelf


Careful choice of material is key to success W


hen Vincenzo Leara of Gpack Group was asked to produce the packaging for the Carolina Herrera fragrance range Good


Girl, he was asked to do a test. Test runs of the same packaging were done first with a well- reputed single-ply paperboard and then with the multi-ply Invercote from Iggesund Paperboard. When the results could be compared, the choice clearly fell on Invercote. The packaging series for Good Girl requires


twelve different production stages, including gold foil stamping, embossing, partial flockage, foil stamping on flockage, negative embossing and die cutting. “The raw material’s dimensional stability,


durability and creasing ability were particularly important in this case,” Leara explains. “In a multi- stage production process, the dimensional stability is decisive – if the material moves even a fraction, you can have a misregister late in the process. Then you lose everything, both the material and all the work you’ve done.” Leara has over a decade’s experience of


producing packaging with extremely high quality demands. Gpack, where he works, has operated over 50 years of experience. Leara is one of the people who do not immediately consider the material’s price per kilo. Instead, he considers the total cost of ownership (TCO). “With cheaper and often lower quality material, the cost of the material is of course lower,” he says. “But if you also consider the machine set-up time


between the various stages, the risks of rejects and of having something go wrong, then the more expensive and higher quality material can easily turn out to be cheaper when you take everything into account.” The Carolina Herrera fragrance brand is owned


by Puig a third-generation family-owned fashion and fragrance business based in Barcelona, which originally suggested Invercote, but which also considered the results of the test runs. The decisive factors were the appearance of the creases and also how well defined the edges of the flockage were, which was considered to be important to the packaging’s ability to catch the consumer’s eye at the point of sale. “Overall we select our foldings brands as


prescriptors, in cooperation with our printing partners, but we make the final decisions on which materials to use,” mentions a spokesperson at Puig. “The visible differences represent what you can


experience between how a single-ply and how a multi-ply paperboard behave,” Leara continues. “And in my eyes Invercote performed best in terms of structure and resistance.” The background for this lies in the increased possibilities of variation that result from the multi- ply production process, underlines Invercote product manager Edvin Thurfell: “We can control the paperboard’s properties by varying the fibre composition of the different layers. That option is not available to manufacturers of


single-ply paperboard.” Gpak Group was previously called Cartotecnica


Goldprint but changed its name in the autumn of 2017. It has four production plants in Italy, one in Poland and the last one is in France: the company Alliora, with a total of 480 employees and a global turnover of over €85 million. www.iggesund.com


Printing pioneer expands with additional print finishing equipment M


ark Andy, a pioneer to the label and packaging industry announces the acquisition of


Brandtjen & Kluge, an American manufacturer of reliable, high-quality print finishing equipment for foil stamping, die cutting, folding and gluing, and UV coating. The acquisition builds on the Mark Andy


corporate vision of driving profitability in pressrooms worldwide through a strategy to be the total solutions partner. Kluge provides customers a full life cycle solution for offline finishing with OEM parts and consumables, high-quality services, and innovative equipment. With a rich history and dedication to small and medium size formats, Kluge equipment is a suitable finishing solution


14 June 2018


for commercial printers and finishers, direct mail manufacturers, as well as packaging converters. Based in St. Croix Falls, Wisconsin, Kluge equipment includes foil stamping, embossing, UV coating, and die- cutting presses. “Mark Andy is excited to add a company with such a recognisable brand that has been built over decades with thousands of installations and satisfied customers worldwide. We look forward to continuing Kluge’s tradition of high quality products, services, and consumables with the broader support of Mark Andy’s global infrastructure,” shares Kevin Wilken, CEO, Mark Andy.“


Kluge is an industry leader in print finishing and has evolved over the years to meet the ever-changing demands of our customers,” says Michael Aumann, CEO, at Brandtjen and Kluge. “The Brandtjen family is very proud of the legacy they have established and nurtured since the company was founded in 1919. We view today’s transaction as an opportunity to continue growing our business while joining an even larger family, which will allow us to build on our commitment of manufacturing durable equipment and to consistently support profitable operations for our customers.” Aumann will continue as president of the Brandtjen & Kluge division, which will continue operations in St. Croix Falls, WI. www.markandy.com


www.convertermag.co.uk


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