Film & Foil Easter bunnies shine in aluminium foil

In Germany, 220 million Easter bunnies have been produced for the holiday season and the majority are wrapped in aluminium foil, giving them that shiny iconic look


he Easter holidays are upon us and millions of chocolate Easter Bunnies and other figures are

waiting on supermarket shelves to grace consumers’ Easter baskets. In Germany alone, 220 million

chocolate Easter Bunnies were produced in 2018 (compared with 202 million in 2017, an increase of eight per cent), of which 121 million are sold in Germany while almost 100 million are exported to other countries. The primary export regions are the European Union, the United States, Canada and Australia. Chocolate Easter Bunnies even

outperform their greatest rival – the chocolate Santa Clause, with only 150 million being produced 2018. But the Bunny and Santa have one big thing in common – they both prefer to be wrapped in a shiny coat of aluminium foil printed in a variety of colours. “Aluminium foil continues to be the

packaging material of choice for many reasons,” explains Marika Knorr, deputy executive director of the European Aluminium Foil Association (EAFA). “Firstly, aluminium foil provides great barrier functions, offering complete protection from the light and other external influences that might be harmful to maintaining food quality. Secondly, the dead fold properties of aluminium foil allows it to be wrapped securely to the product, adhering to the contours of the shapes, where it remains until it’s ready to be unwrapped by the consumer.”

Global foil rollers re-elect president for second term G

oksal Gungor has been re-elected as president of the Global Aluminium Foil Roller Initiative (GLAFRI) for a

second term. Gungor also serves as general manager of Assan Aluminyum in Turkey and, before his election in 2018, had served on the board of the organisation as a vice president. At the same time Olaf Muller of Hydro (Europe), Patrick Lawlor of Granges (USA) and Simon Chan of Xiashun (China) were all confirmed in their positions as vice presidents by the General Assembly and will continue to serve on the GLAFRI Board. “I am delighted and honoured to be

asked to continue to serve GLAFRI as its President and hope to continue with the many exciting projects we have initiated“, says Mr Gungor. “The successful expansion of the Alufoil Trophy competition from

Europe, where it is well established, into China and Latin America, is a particularly notable achievement over recent years. The Alufoil Trophy is a very important way to raise the profile of innovation in aluminium foil and the sector globally.” The election took place during the fifth Global Aluminium Foil Roller Conference (GLAFCO) 23- 25 January 2019 in Dubai, UAE, which drew almost 100 participants from all continents from the world-leading players in the aluminium foil rolling industry alongside key players in the end market for aluminium foil. During the conference challenges and opportunities facing global foil markets where discussed by the delegates. Key topics were foil market developments, sustainability and recycling as well as customer views eg from Hyundai,

Nespresso, Constantia, Huhtamaki and others. Among the topics covered was also the role of aluminium foil in future product design and trends in its use in high barrier flexible packaging. One of the leading market research companies in the sector CRU presented the global outlook for aluminium foil. After a strong increase of 4 per cent in 2018 the global aluminium foil market is expected to continue to grow with about 3 per cent this year. “Altogether, 2018 was a good year for

foil rollers and the outlook for 2019 remains favourable. We will continue to promote our ‘One Voice’ message to support global market growth and themed messages on sustainability and recovery,” Gungor concludes. 

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“After consumption, the aluminium foil ideally is scrunched and can move on to its next life. At the moment the recycling rate of aluminium packaging in Germany is over 80 per cent,” Marika Knorr adds. “All over Europe, aluminium foil is

increasingly collected and recycled and at the same time we observe to an increasing consumer awareness for recycling and sustainability.” Many European packaging

companies have a long history of producing printed foil for Easter Bunnies, Santa Clauses and other chocolate figures. The patented method, which involves aluminium foil being produced industrially and rolled, has been in existence for more than 100 years. Since then, chocolate producers in Europe and the USA have been wrapping their high quality products in aluminium foil. 

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