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East Midlands Vending: A Success Story in Innovation and Growth


East Midlands Vending, founded in Nottingham in April 2021, has achieved remarkable growth in just over three years. With an expanding customer base, they now operate:


• 9 Micro Markets • Over 200 vending machines daily • Supporting many self-operated machines and water coolers


With a dedicated team of 16 employees and a continued focus on expansion, East Midlands Vending has earned a strong reputation for exceptional customer service and operational efficiency. From the outset, they adopted a 100% cashless model and quickly realised the importance of a robust vending management system to support their ambitious growth.


How East Midlands Vending Ltd adopted Vendmanager


From day one, the team at East Midlands Vending has been committed to operational excellence. As Sales Director Rak Ladva recalls, “We wanted to adopt the best technology to make our vision a reality.” Initially relying on manual spreadsheets, the team quickly realised a fresh approach was needed for sustainable business growth.


Recognising the need for automation, the team conducted a thorough evaluation of available vending management systems. After consulting with industry peers, the team unanimously chose a solution that best aligned with their needs. “The Vendmanager system went from being a ‘maybe’ to an obvious ‘yes,’” Rak shared.


The system was a game-changer for us, allowing tasks that previously took days to be completed in just minutes without manual errors.


East Midlands Vending worked closely with SB Software throughout the implementation process, from system setup and training to live deployment. Their Technical Account Manager (TAM), James Nield-Smith, played a critical role in ensuring a smooth transition, while ongoing support continues to drive their success.


How Vendmanager drives efficiency and solves challenges


Vendmanager has become integral to East Midlands Vending’s operations, addressing key challenges and enabling the team to grow rapidly without compromising quality.


Streamlined Operations: Vendmanager automates route planning, inventory management, and service schedules, significantly reducing administrative workload. Operators receive optimised daily schedules with detailed service instructions via the Vendmanager app.


Enhanced Accuracy with Datakey: The Datakey tool ensures precise sales data collection, automatic price updates, and error-free reconciliation. This innovation allows for instant electronic price label updates, saving time and improving efficiency.


Data-Driven Decision Making: The Vendmanager dashboard provides real-time insights into machine performance, enabling the team to make informed decisions about planograms, routes, and stock levels.


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