WATER PROVISION
Insights from the Water Dispenser & Hydration Association
ater on-the-go is one of the fastest growing sectors in the drinking water market. Why?
Because consumers increasingly want to move away from plastic. The environmental impact of plastic
bottles is leading to a consumer backlash. Whilst, plastic bottled water remains popular with one million bottles of water being consumed every minute globally in 2022, longstanding habits are set to change. UK consumers buy 8 billion plastic bottles a year and 7 million a day end up in landfill. Here some members of the WHA
shard their views on the outlook for water provision both on-the-go and onsite: David Albers of WHA Member Ape2o
said: “Water on-the-go will steal market share. Regulatory restrictions may force further change and water on-the-go can be the answer to change. Water refill stations available at every location will be the new norm. It will be a lifestyle solution. The consumer will demand convenience, purity, hygiene but also make the consumer feel
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Water on-the-Go W
WHA Member Thirsty Work, said: “With the commonplace use of drinking water dispensers in the workplace, it’s a welcome addition seeing momentum gaining in the placement of outdoor bottle filling stations in public locations such as airports, train stations and shopping areas, further empowering us all to reduce single-use plastic waste by refilling reusable bottles on-the-go. Water on-the-go will be a massive challenge but also rewarding. Refill will be a lifestyle choice that will continue to grow.”
good. Invariably water on the go will also be cheaper and with no plastic. Consumers are familiar with reuse and recycling and that will drive behaviour change.” New brands are being more creative and using innovation to attract consumers. The business category will be reinvented. Category awareness will have to be acknowledged with partnerships and service led approach. Consumers are sure to ask for variety, loyalty cards and App based support systems driving innovation. Mark Inasi, national sales manager at
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