HEALTHY UPDATE
energy protein bars and shakes; Battle Bites; Food Doctor protein crisps and Walkers and Nestle’s latest healthier lines. Managing director John Broderick says: “A company’s vending selection can reflect its commitment to providing an offering that’s relevant to the changing tastes and dietary requirements of its staff and visitors. A varied healthier and free from vending range can also reflect the organisation’s positive stance on promoting healthy eating. “Healthy vending offers benefits to all concerned and by
providing the types of healthy snacks that customers really want, facilities management teams will encourage repeat vending custom, which in turn is healthy for the consumer and the host company’s revenue alike.’’
healthier choices during the week to allow them to indulge over the weekend. Barry Callebaut UK sales director Tracy Southwell labels this a
‘credit-debit lifestyle’. “The majority of consumers are now pretty well- informed regarding the need to cut back on sugar and the benefits of maintaining a healthier lifestyle overall. The focus on sugar reduction is a constant and, as a result, the provision of reduced sugar beverages is increasing.” “Hot chocolate is largely perceived as an indulgent beverage, however, when it comes to vending, it’s also a drink of choice for those who don’t like the average cup of tea or coffee but are keen to make a hot drink purchase. “Whilst it takes time to establish new products and change the
habits of consumers, it is essential that the vending channel responds to the healthy agenda as continued downward pressure from further legislation is bound to follow. “In order to respond to this, we have launched our Classic Chocolate Less Sugar drink, enabling facilities managers and vending operators alike to provide their customers with a choice, without conscience getting in the way.”
SOMETHING FOR EVERYONE With all the hype about eating healthy, cutting down on sugar and fat, there are still two schools of thought when it comes to snacking. Half of consumers want vending to reflect the benefits of offering lower calorie drinks or snacks, but the other half argue that no-one goes to the vending machine without expecting crisps or chocolate. Westomatic marketing manager Daniel Tanner says: “Drinks are customisable, so customers needn’t have sugar in their coffee and can select a diet soft drink option. When it comes to snacks and food, things get a little more difficult for operators deciding what to stock.” With this in mind, there is an argument for satisfying both groups
at the same time, a path that Westomatic tries to navigate with its Snackpoint machine range stocked with the usual suspects alongside a row featuring 100-calorie snacks. Daniel says: “Stocking machines with healthier options is only the
first step; messages that encourage customers to select healthy options ought to be implemented on machines with screens and the sugar tax needs to be highlighted to incentivise the purchasing of healthier options.” With water coming out on top of soft drinks while at the same
time low sugar drinks and snacks are taking vending by storm, there are opportunities aplenty for operators who are keen to keep their customers on trend, or simply want to give them the best of both worlds.
BETTER BITES Healthy eating options are another imperative if vending is stay 21st Century ready and satisfy millennial demands for healthier alternatives they can reach for on the go Brodericks meets the challenge with its Better for You range
which includes vegetarian, vegan, gluten free, protein packed and low sugar snacks. Among them are Grenade’s sports performance
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