A sweet victory THE VENDIES
Barry Callebaut was one of the lucky winners at The Vendies 2018, claiming top spot in the Best Beverage category for its Le Royal Choco Green. In a Q&A with VI, UK sales director Tracy Southwell talks about all things vending, the company’s achievements so far this year and what’s to come from the beverage specialist.
TELL US ABOUT BARRY CALLEBAUT? Barry Callebaut Beverages UK is a supplier of quality chocolate drinks, whiteners, coffees, teas, soups, flavoured cappuccinos and other drinks ingredients to the UK and wider European market. We’ve always been rated highly for our customer relations and we
try to set the standard for the supply of quality products to the European vending industry. Our UK commercial and manufacturing base is located in the
North West, ensuring that the company delivers the level of service expected from a home-grown operation whilst maintaining the benefits that come from the backing of a multinational concern.
WHAT DOES THE VENDIES 2018 WIN MEAN TO BARRY
CALLEBAUT? We’re delighted to have won the Best Beverage Brand for our Le Royal Kreemy choc drink, Le Royal Choco Green at the Vendies. It’s one of our best-selling products, with high levels of repeat purchase and we appreciate the loyal following it has gained from our vending customers. This is one of our most popular brands. Its mild, yet tasty, flavour makes it an everyday, easy-drinking favourite. It is the hot chocolate of choice for many vending operators and facilities managers who rely on multiple product purchases. Ultimately, it’s great to have that industry recognition.
WHAT DOES BARRY CALLEBAUT DO TO STAND OUT FROM ITS
COMPETITION? With one in four chocolate products containing cocoa produced by Barry Callebaut, we are a fixed part of the cocoa and chocolate and value chain. We believe our global supply network sets us apart from any other brand, as does our commitment to sustainability. This is best reflected in the Group’s manifesto, ‘Forever Chocolate’, which was launched as a show of commitment to addressing key sustainability challenges and includes pledges to eradicate child labour from the supply chain; to lift more than 500,000 cocoa farmers out of poverty; to be carbon and forest positive and to use 100 per cent sustainable products in all of the company’s products. These pledges are measured and are on target to be met by 2025.
vendinginternational-online.com | 17 HOW IS BARRY CALLEBAUT CAPITALISING TRENDS IN
VENDING? There is a greater consumer expectation, which leads back to select brands and artisan cafes on the High Street that have helped to refine tastes, while encouraging customers to expect good quality. This is no bad thing – in fact it’s great! The best vending offers consistent high quality, which is one of the reasons why some of the biggest High Street names, and major out-of-home brands, are happy to use automatic hot beverage machines. These quick service restaurants pride themselves on always providing the best drinks to satisfy their customers, without any fuss or long waits.
WHAT ARE BARRY CALLEBAUT’S FUTURE PLANS IN VENDING? We aim to continue to nurture our business and to invest, maintaining quality and championing the all-important mouthfeel as we develop and add to our range to include further options. We’ve recently added a new product to our Classic range – Classic Chocolate Less Sugar. The nation’s palates are gradually changing and there is a growing preference for a reduced sweetness of taste. With approximately 70 calories less than our Creem Choc product, this latest drink keeps pace with market demand, containing a reduction of refined sugar, without any compromise on taste. Our driver is to provide choice.
WHY WAS IT IMPORTANT FOR BARRY CALLEBAUT TO ENTER
THE VENDIES, AND WILL YOU ENTER AGAIN? Absolutely. Next year and every year! We’re a key player in vending, globally, and will continue to nurture the UK market and will carry on investing. There is the potential for huge growth in the vending arena with a significant capacity for more vending in the European market, in particular. We want to maintain our footing in the industry and continue to expand our market share.
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