MACHINE UPDATE Mother of machines
What the Mother machine can do is a taste of just how intuitive vending can be and what the sector can to look forward to. So, what does the machine offer consumers and operators?
premium price. Whatever happens with upcoming machine releases, you can guarantee that large touchscreens will be a focal point.”
TOUCHSCREENS, TELEMETRY AND NFC While 2018 may have been the year in which touchscreens became standard and people started to expect to be able to do everything with their phones, advancements in technology are allowing vending to have even more tricks up its sleeve. In the last few months, machines have been appearing with ever-
more comprehensive telemetry including real-time machine usage data incorporating volumes and technical metrics. The most advanced have remote access via internet portal for use by distributors and their engineers, not only to view but also, and crucially, to modify settings for a remote fix. If telemetry is the next frontier in machine management, NFC vending allowing payment through a mobile wallet on smart phones, tags, key rings etc. is the next frontier in payments. NFC tags contain small microchips which can store a small amount of information for transfer to another NFC device, such as a mobile phone. These eliminate the need for cash and even credit cards entirely and may well be where the market is going. For example, Zerica/BeviLaNatura’s prize winning touchscreen
operated, internet connected Hot’nCold drinks dispenser offers telemetry plus NFC in spades all in one small machine. Particularly useful in offices, gyms, and health centres, the Zerica/BeviLaNatura may well be one to watch as we move into a remotely managed cashless society. No matter where vending machines go in the future, touchscreen technology as well as advancements in telemetry and payment technology look likely to play an integral part. To satisfy consumer demand and offer customers the most forward-thinking solutions, operators must keep pace as these new technologies make inroads into the industry.
MAKE A MORE INFORMED FOOD CHOICE Customers can enter their dietary requirements into the machine. This will show them what products meet their requirements. They are also able to see the list of ingredients and nutritional data for every product.
QUALITY INGREDIENT AND PRODUCTS A unique menu – providing access to quality ingredients at any time of the day.
MARKETING TO BOOST SALES / ENGAGE CUSTOMERS The machine uses eye-catching icons to signal fresh items, new products, price reductions and brand of the week. There is also the ability to use the screen to display bespoke messages / advertisements, supporting clients with campaigns they may be running or to promote particular products in the machine.
DIGITAL RECEIPTS AND CASHLESS PAYMENTS The machine has been designed to limit waste. No paper is used.
IMPROVED SERVICE There is a dedicated customer support line to take the pain away from the organisations where the machines are used. This means that they have the ability to remote vend if required. They can provide real time stock level monitoring, instant updates and manage the temperature of each individual machine. The tension between technology and engagement is
removed. There is transparency at every level, making it easy for customers to select products that meet their needs, and this could create a better user experience.
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