MACHINE UPDATE
In touch with the future
Manufacturers all around the world are embracing touchscreen technology for its intuitive interaction between users and the device or machine. Here VI looks at where the technology will take vending machines in the future.
It’s no secret that the ability to touch a device is today’s normal and new generations fully expect all devices they work or play with to operate by either touching or swiping the screen. Touchscreen interfaces are common place today in phones,
tablets, laptops and even cars, thermostats and smart watches. So, it stands to reason that vending machines will follow suit allowing users to intuitively work with the machines. The makers of Mother have chosen to interact with its customers
through a 43-inch super responsive touchscreen in order to offer a healthier alternative to consumers. Mother founder Phil Davidson believes the vending industry
needs to take part of the blame for poor health and obesity. And, in a bid to change this, the Mother machine is helping customers make informed decisions about what they eat and drink through a “beautifully designed dietary filter and nutritional information features”. The idea for Mother came about when Phil worked in the City. He became frustrated when working long hours and he couldn’t find healthy food in the office vending machines. He decided to build his own machine and its combination between the technology and food offer has helped Mother gain interest from some big brands. The Mother machine has been built with the client and end customer in mind and the technology has the potential to reshape the vending industry as we know it, improving engagement with the end user. What the machine does is offer a taste of where vending is going
and how the touchscreen interface is quickly establishing itself as the way forward in the industry. It offers the ability to make informed choices and engaging customers visually while offering operators a marketing tool to boost sales and deliver bespoke messages or advertisements. Marketing manager for Westomatic Daniel Tanner agrees that the
gradual increase in IOT devices in the home and in manufacturing are having a bearing on vending. He explains that while large touchscreen technology has become
extremely widespread and considerably cheaper over the past five years; screen sizes are clearly increasing in vending, offering a more engaging and intuitive user experience. “Not only does this large screen technology give machines a
better aesthetic appeal, but vending operators can utilise these for larger screen advertisements and sell advertising space at a more
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vendinginternational-online.com
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