Feature: Editor’s Insight to Thrive in 2025


AI will continue to be the major focus of inclusion in 2025. While many will focus on what AI “could do” or the technology’s applications for tomorrow, this technology is already making its impact felt today through increased productivity, enhanced customer experiences and advancements on a daily basis within our homes as well as at work. With White Goods and Brown our focus,


we’ve managed to get a glimpse of what to expect, albeit its mainly Brown goods featured here. We intend to look at the vertical retail growth of Heat Pumps early in 2025. Some amazing developments by several companies. Ahead of the official announcement at CES


2025, LG’s G5 OLED – the successor to the G4, appears to have already been certified for 165Hz at 4K resolution, according to Korea’s Institute of Mechanical, Electrical and Electronic Testing’s database, also confirming that LG will stick to its model naming in 2025. What will they look like? We suppose not much can be done to what is basically a sheet of glass on a stand, hence, appears no major design changes.


The C5 and G5 OLED TVs from the


certification database suggests that the brighter **MLA [Micro Lens Array] OLED panel (with its different anti-reflection solution) will still be exclusive to G5, although this is not something we can confirm yet. Though we see massive price drops, with domestic demand of OLED panels slowing, all companies are gearing up for smaller and medium sized panel growth, whether this be for mobile phones, laptops, IT and gaming monitors with high refresh rates. According to South Korean newspaper, ET


News, the imminent new monitors for Samsung in 2025 are to include 500Hz “QD–OLED, 27-inch 4K “QD–OLED and a 45-inch *WOLED [White Organic Light Emitting Diode] panel featuring higher resolution, again, according to recent rumours.


Snippet from the ‘Orchard’ Reading through several articles from a variety of US and Asian pundits, rumours are awash, Apple® will be producing an actual range of TVs. Albeit this was a rumour many years ago of which proved just that, a rumour. However, there are more substantial reports of Apple® venturing into the Smart Home business. No doubt we’ll know in a few weeks.


Keep it Real - Immersive and Extended Reality (XR) Experiences Though such has been around for a few years, immersive technology, including Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality


Winter 2024


(MR), is set to play a major role in a variety of AV solutions during 2025. Whilst generally used in the gaming world, these are being extended into the world of retail as well as corporate training, education, entertainment, and even healthcare. Products will be available to suit a variety


purposes. For businesses, XR can create immersive training environments where employees can practice skills in lifelike scenarios without leaving the store, creating a more engaging and interactive experiences. The consumer can also view a ‘personal’ presentation of a specific product.


Whilst ideal for the likes of corporate lobbies, boardrooms, and event spaces, the install of a home cinemas has an increased potential for those wishing for greater impact of a cinema in the home. Their scalability means they can be tailored to fit a variety of spaces, providing stunning visuals. MicroLED technology, which uses smaller individual LEDs, takes this a step further by offering even better picture quality, deeper contrast, and higher energy efficiency. This makes MicroLED displays a game-changer for environments requiring ultra-high resolution and clarity.


Augmented reality elements using VR will


create interactive displays throughout your store, the potential for these technologies to transform how we engage with content is growing rapidly. For in-store environments, AI-powered AV


systems can automatically adjust lighting, sound, and video settings based on the environment you wish to be presented. These systems will analyse providing real- time analytics on consumer engagement, allowing retailers to optimize personalised presentations, based on data insights of customers. Additionally, AI is improving security in AV


systems by detecting potential vulnerabilities or unusual activity, ensuring that retailers can maintain secure environments while using advanced AV technology.


Direct View LED [dvLED] screens and MicroLED Technology These are set to dominate the large-scale display market by 2025, in both the consumer and commercial worlds. Offering significant improvements in brightness, contrast, and durability, with high-performance, energy- efficient screens. dvLED usage provides the ability to create seamless, high-resolution displays at any size.


PEOPLE MAKE THE DIFFERENCE


8K Resolution and beyond is still waiting in the wings. While 4K resolution has become a standard in many AV systems, the rise of 8K, especially in commercial displays, is poised to take centre stage by 2025. Offering four times the resolution of 4K, 8K technology provides unprecedented clarity and detail, making it ideal for large displays, digital signage, and high-impact visual environments. Yet, for the consumer market, without transmissions of 8K content, we will have to wait. However, for commercial use, 8K displays


offer a level of immersion and precision that elevates the viewing experience. It’s expected a variety of venues requiring the ultimate, are likely to adopt 8K technology to deliver stunning visual experiences that captivate audiences. As a footnote, talking with both retailers and manufacturers alike, none of us have crystal balls to know about the year ahead, but the optimism to succeed is overwhelming. Wishing you the very best for a successful 2025.


References: * WOLED [White Organic Light Emitting Diode] Panels use a colour sandwich of emitters to shine white light through subpixel filters – producing brighter whites.


** MLA [Micro Lens Array] OLED Panel technology recaptures and focuses some of the light that is lost to the internal layers and electronic structures. Basically, increasing light output without increasing the overall power consumption.


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