Feature: New Products Cooking or Socialising
- the Kitchen is Where it Happens GDHA Unveiling a New and Improved Range Cooker Collection
K
itchen appliance brand, Belling, has announced the launch of its new and
improved collection of Cookcentre and Farmhouse range cookers. These aren’t just simple upgrades – Belling has significantly overhauled its product portfolio, investing heavily in bespoke tooling with a new manufacturing partner. Designed by Belling’s UK team, the new
product specifications reflect years of consumer research, as well as improvements to quality and materials. Parent company, Glen Dimplex Home Appliances, has made a significant investment with the new manufacturing partner which has allowed Belling to enhance its production capabilities and introduce even more innovative features to its range cookers. The new collection comprises 90cm, 100cm and 110cm models across dual fuel, electric and induction, and in a choice of contemporary or classic styles to suit every kitchen design.
The Belling Cookcentre has a contemporary aesthetic with a sleek and minimalist design, while the Belling Farmhouse features classic range cooker good looks, for those who prefer something more traditional.
Both models come in a choice of fuel type, including electric ceramic, electric induction, and dual fuel, as well as a choice of colours, including black, cream, anthracite and stainless steel. They also boast a variety of innovative features which the brand believes will make them a profitable option for retailers.
Key product features include: • Increased capacity • Air Fry Function • Easy-Clean Enamel • Maxi-Clock Programmer • Slow Cook Function • Powerful hobs with choices on dual fuel models: from a 5 or 7 burner gas hob, both including a 4Kw Wok Burner. Alternatively, for Greener Hobs, consumers can choose to have a 5-zone ceramic hob or, for faster, safer, greener and more efficient cooking, a 5-zone induction hob with Link+ technology, which enables the user to link two cooking zones together to accommodate a larger pan.
Steve Dickson, Head of Marketing and Innovation at Belling: “We have listened to our customers’ feedback and invested heavily to ensure that our range cookers meet the highest standards of quality, performance, and design. We’ve gone beyond simple updates; this is a complete overhaul of our range cooker collection.
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www.ierdaily.co.uk
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