contents Nearing the Quarter Year of the 21st Century Y EDITORIAL


Managing Editor: Stuart Hopwood stuart@linguafrancainternational.com


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et again, the past 12 months have


seen many changes for our industry, in the development and introduction of more AI


and sustainability within more products, changes in consumer purchasing habits, and more recently, changes that directly affect ‘the bottom line’ profit of running a business, whether retail or manufacturing. Yes, it’s not been the easiest of years for many. That said, the IER Team have been pleasantly surprised with the somewhat positivity of retailers, enthused for a better 2025, despite the lack of promised government support for the regeneration of the high street and independent retailers. So, what do you think 2025 will expose as a


positive focus for extra, profitable sales? On the White Goods side maybe a rush on air source heat pumps? Brown Goods could be the year to focus on portable TV projectors, having


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CONTENTS 4 Freely expands 5 News – People changes 8-9 Home Entertainment: Stimulating your Senses 10 Electrical Product Safety Conference 12 Bira Conference Report 14 Sirius Invitation 15 Amdea – Sustainability a Priority 16 The Euronics Way 20-21 Feature – Haier Smart Home 24 Home Security Opportunities 26 Spilling the Beans 28 Call for IER Awards 2025 Entries 30-31 The Kitchen is Where it Happens 34-35 Editors insight to 2025


versatility both in the home and for those outside entertaining days, weather permitting? Plus, adding soundbars to every sale of TV with the message, ‘Listen to the Vision’. There is also a possibility to venture into the rapidly growing home security, CCTV market. In this issue, a reminder to ensure you enter


for the larger and rewarding 2025 IER Awards. These are not just personal accolades, they are supportive of your company, your business, your company’s products and a recognition to excel your achievements through your media campaigns. Yes, you are a worthy winner. Simply entering is your first step to such recognition. Finally, on behalf of the IER team, we wish


you a fabulous Festive Season. Many thanks for your valuable support during 2024. We and the team look forward to continuing our support in providing this platform of trade communication during 2025. All the very best.


Stuart Hopwood Managing Editor


15


8


Winter 2024


10 PEOPLE MAKE THE DIFFERENCE


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