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Advertorial:Cello Electronics


Welcoming the new era in televison and home appliances with Cello Electronics


F


rom huge 85” televisions & above to 16” Smart TV’s with Pitch Perfect™ sound and the launch of its clever kitchen appliance collection, Cello Electronics has had a great year. Let’s take a look. Established in 1996 and based in the


northeast of England, Cello Electronics continues to deliver what it set out to do nearly 30 years ago – producing forward thinking technology, thoughtful designs, premium build quality, accessible price points, and an industry leading UK based after sales service. As we look ahead to a tremendously exciting 2025, those high standards remain at our core. From manufacturing smart televisions with


Pitch Perfect™ audio technology from our purpose-built factory right here in the UK, working exclusively with partner factories to create one-of-a-kind small appliances, and producing cross-category fully comprehensive ranges for OEM customers, innovation is the beating heart of Cello Electronics front, centre, and behind the scenes - Producing the widest range of UK manufactured LED TV’s, Cello Electronics is committed to employing locally and plays an active role with Feeding Families, a northeast based charity that offers support, hope and security to those experiencing food poverty. We are continually adapting to reflect positive change; our appliance packaging is certified by the Forest Stewardship Council (FSC®), polybags are recycled and recyclable, even our instruction books and recipe guides are sustainably sourced. The reason Cello’s values align with consumers is simply because we are consumers ourselves and as such cannot ignore the issues that affect us all.


Take the Cello Sparkling Drinks Maker


BA915 for example, which turns tap water fizzy in as little as 1 second. Complete with a recyclable BPA-free drinking bottle and a CO2 cylinder as standard, every Cello Sparkling Drinks Maker produces up to 60L of fizzy drink. Even our CO2 bottle is replaceable, and our carbonator is compatible with any standard threaded cylinder on the market. With packaged sparkling water accounting for 15% of the total UK bottled water market, a dedicated home carbonator reduces a monumental amount of unnecessary plastic waste. Sparkle, sip, repeat! What’s more – with Novembers announcement that energy bills are yet again on the rise, consumers actively seeking out energy saving solutions around the kitchen will be drawn to Cello’s 11L Dual Airfryer and Home Oven AF901. With its 7.5L oven compartment that’s large enough to roast a whole chicken and 3.5L airfryer drawer for all the trimmings, this is a cost cutting alternative to large ovens and major appliances that require more energy, more time and more resources to cook simple everyday meals.


22 | www.ierdaily.co.uk PEOPLE MAKE THE DIFFERENCE


Let’s talk TV – Manufactured here at our


factory in Country Durham, Cello can proudly state we offer the UK’s widest choice of TV’s designed for the Outdoor and Leisure market, and 2024 saw the successful launch of the NEW Cello Traveller series with our highest spec yet. Spanning from 19” to 32”, each model offers variable voltage for viewing at home or away, with satellite tuner, Freeview, Bluetooth as standard, our Traveller range even comes equipped with an integrated DVD player. Then there’s the crowning glory; engineered in- house and built exclusively for Cello, our unique Pitch Perfect™ integrated speakers provide an immersive audio experience for all our small screen televisions. What sets us apart even further - all this tech is operated by a single user-friendly remote control. It’s been quite a year – from the hugely successful unveiling of our new Traveller TV series to the launch of our award winning digital small appliances at Exclusively Housewares, 2025 sees an increased presence at globally renowned exhibitions and road shows, with new product development and exclusive launches rolling out nationwide across the year. Contact JamesRourke@celloelectronics.com


to visit our Country Durham factory, arrange a personal visit from one of our National Accounts Managers, or simply to ask for more details about our many stocked in products. We’ve an exciting year ahead; stay tuned...


Winter 2024


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