FEATURE: Haier Europe Celebrates 10 Years at IFA Berlin
Haier Europe at the forefront presenting its connected and sustainable
home ecosystem P
art of Haier Smart Home, the global No. 1 company in the major home
appliance sector, Haier Europe has brought to life the first smart ecosystem concept incorporating the Internet of Things (IoT) concept applied to connected and interconnected home ecosystems, that can be customised to the desires and habits of each individual. This year at IFA [Innovation For All], marked
10 years of Haier Europe’s participation in this event. From 2014, when the Company launched the first range of connected appliances in Europe, to 2020, when the hOn app was launched to the management of all Haier Europe branded appliances, the company has continued to be at the forefront. After ten years Haier Europe maintains the leadership in the sector with millions of connected users thanks to continuous innovation and the selection of top-level partners in the ecosystem field. At IFA this year, Haier Europe presented the hOn SMART HOME ecosystem concept, which integrates connected appliances, energy management devices, complementary solutions and services, including product maintenance and international partnerships that allow to have access to exclusive energy supply contracts and dedicated shopping services. All orchestrated by the hOn app. Partners include energy companies such as Regalgrid, Ostrom, Edison Energia, and Tate; food & beverage e-commerce such as
Vino.com; home automation providers like SmartDHOME and home security like Yale; and mobility solutions such as Free2Move eSolutions, exploring advanced electric charging scenarios. The goal is to offer tailor-made solutions that improve both energy management and the quality of daily life, creating an interconnected and sustainable home environment that combines efficiency, innovation and respect for the planet.
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www.ierdaily.co.uk Haier Europe aims to build a Home-Energy-
Ecosystem able to manage energy of the entire home according to smart grid. The connected home ecosystem becomes a true partner in everyday life, anticipating, advising and guiding towards greater sustainability and considerable energy savings. Technology, innovation and Artificial Intelligence come together in the idea of the Internet of Beings, placed at the heart of the company’s ‘Zero Distance to Consumer’ strategy.
Haier Europe’s sustainable growth path
revolves around developing innovative, energy-saving and resource efficient solutions, increasing the durability of products through artificial intelligence, IoT and connectivity for preventative maintenance and efficient troubleshooting, while educating consumers on how to use appliances in a more sustainable and efficient manner. The Berlin exhibition was an opportunity
Haier - Neil Tunstall - IFA2024 Press conference As pioneers in the IoT world, Haier Europe is
dedicated to the creation of home environments where connected ecosystems develop a platform of integrated and all-encompassing services, while becoming the main tool to streamline energy efficiency at home. This is perfectly in line with commitment
to the pivotal integration of sustainability into its business. Haier Europe has set emissions reduction targets by adopting a scientific and calculated approach through the Science Based Targets Initiative, a global body dedicated to enabling businesses setting ambitious emissions reductions goals in line with latest climate science findings.
PEOPLE MAKE THE DIFFERENCE
to discover an additional piece of Haier Europe’s innovation journey: Full Smart Energy Management. The one and only fully proprietary solar energy management system connected to home devices and paired with top-tier energy partners, allowing functional management of appliance operations based on hourly energy costs with dynamic rate contracts: another important milestone of the Group. A contemporary Smart Home where connected solutions use Artificial Intelligence and innovative features enhanced by the hOn app, capable of guaranteeing flexible and customizable management of different scenarios: users can decide whether to delegate choices completely or take advantage of the support provided by these tools. Solutions that do not replace the user but stand by their side to enhance the home management experience. “This exhibition at IFA helps us to concretely demonstrate our ongoing and ever-evolving project,” says Piergiorgio Bonfiglioli, IoT Product Marketing Director at Haier Europe. “IFA allows us to showcase not only the potential of the connected and integrated solutions with Artificial Intelligence developed by Haier Europe but also the Group’s commitment to innovation, ensuring efficiency and energy savings thanks to new collaborations and integrated services that go beyond the home environment, and have a positive impact. We can describe this as great value both for the customers and for the entire community.
Winter 2024
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